Growth Marketing Manager

We are looking for a hands‑on Growth Marketing Manager who blends creative instinct with analytical rigour. You will own the entire funnel — from first touch to paid conversion — and use AI, data, and experimentation to find and scale what works. This is a builder role that requires genuine ownership, not agency management.

Key Responsibilities:

AI Agent Design & Build

• Design, build, and deploy AI agents that automate key marketing team functions and customer lifecycle touchpoints, including lead nurturing and churn signal detection.
• Work hands‑on with LLMs and workflow automation tools to reduce manual lift across the team and increase marketing throughput.
• Identify repetitive or bottlenecked marketing processes and systematically replace them with intelligent, scalable automation.

Full‑Funnel Experimentation

• Design and execute structured tests across marketing channels, landing pages, and email sequences to optimise conversion rates from Visitor to Free to Paid.
• Build and maintain a disciplined experimentation cadence, documenting hypotheses, results, and learnings so the team compounds knowledge over time.
• Prioritise and scale winning experiments quickly, shutting down underperformers without hesitation.

Content‑Led Acquisition

• Collaborate with the content team to shift ThriveCart’s marketing from feature‑led to value‑led, teaching customers how to build better checkout flows, increase conversions, and grow revenue.
• Drive organic traffic growth including visibility across LLM search surfaces such as ChatGPT, Perplexity, and Claude as part of a modern SEO strategy.
• Develop content briefs and distribution strategies that educate, build trust, and create durable acquisition flywheels.

Data‑Driven Growth Insight

• Analyse user behaviour data to identify where potential customers are dropping off across the funnel and implement targeted interventions to plug the leaks.
• Own the growth dashboard, tracking key metrics weekly and translating data into clear, actionable recommendations for the wider team.
• Apply growth techniques and UX improvements grounded in data, not instinct alone.

Lifecycle Marketing & Activation

• Build and optimise automated email and in‑app messaging workflows that guide free users toward the features most correlated with activation and long‑term retention.
• Identify the in‑product behaviours that predict conversion and build sequences that drive users toward them systematically.
• Continuously measure, iterate, and improve lifecycle flows based on open rates, click‑through rates, and downstream conversion data.

Viral Loops & Referral Programs

• Develop, launch, and iterate on referral and incentive programs that turn ThriveCart customers into active advocates who bring in their colleagues and teams.
• Design referral mechanics, test incentive structures, and measure the compounding effect on acquisition cost and growth rate.
• Identify natural sharing moments in the product and customer journey and build viral loops that feel organic rather than forced.
• Maintain an always‑on view of competitor moves, pricing shifts, and emerging trends in the checkout and creator economy space. Translate intelligence into positioning recommendations that keep ThriveCart clearly differentiated.
• Brief the product and leadership teams regularly on market signals that should influence roadmap or go‑to‑market strategy.

Required Skills:

• Proven track record of owning and improving funnel conversion metrics end‑to‑end.
• Hands‑on experience building or deploying AI agents, automation workflows, or LLM‑powered tooling for marketing use cases.
• Strong command of experimentation methodology including A/B testing, statistical significance, and decision‑making from data.
• Excellent project management and organizational skills
• Ability to manage multiple channels and stakeholders simultaneously
• Clear, confident communicator with strong written and verbal skills
• Data‑driven decision maker with strong reporting capabilities
• Result‑oriented mindsetDemonstrated experience using AI tools (such as ChatGPT, Claude, or Gemini) to meaningfully improve day‑to‑day productivity, including drafting, research, analysis, and workflow automation.
• Hands‑on experience designing and deploying AI agents to automate repeatable tasks, with the ability to identify where AI can reduce manual effort and implement solutions independently.

Experience and Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in marketing roles, preferably within SaaS, ecommerce, or digital products
• Experience in product marketing or go‑to‑market strategy
• Experience working in fast‑paced, growth‑oriented environments

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