Our client is a fast-scaling consumer subscription app helping people build stronger, healthier relationships in an increasingly digital world. With c.$20m ARR, 400,000+ paying subscribers and a global user base, the business has proven product-market fit in a category that is still early and wide open.
The next chapter is to scale from $20m to $100m+ ARR over the coming years, with a renewed focus on creative-led growth and performance efficiency.
The Opportunity
- Own and execute the paid acquisition strategy across key global markets, with a strong focus on hands-on campaign management
- Lead performance through a rebuild phase, identifying new winning creative and restoring scalable growth across paid social
- Take full ownership of the performance marketing engine from day one, operating as the core function while the team is rebuild
- Partner directly with the CEO in one of the most commercially critical roles in the business
- Shape how performance, creative and influencer channels work together to drive growth
Responsibilities
- Own day-to-day campaign execution across Meta (70%+ of spend), TikTok, Apple Search Ads and Google
- Drive creative testing and iteration across paid social, using performance data to inform messaging, hooks and formats
- Scale campaigns profitably, optimising against CAC, payback and long-term LTV
- Build a structured experimentation roadmap across audiences, channels and creative
- Improve attribution signals and feedback loops into platforms to enhance performance
- Support hiring and development of a lean performance team over time
Your Profile
- Proven experience scaling consumer mobile apps within subscription models
- Deep expertise in paid social (Meta in particular), with strong hands-on execution
- Currently or recently in-platform running campaigns day-to-day (not purely strategic)
- Strong understanding of how paid social informs and drives creative performance
- Commercially accountable for media budgets and growth targets
- Comfortable operating as a senior individual contributor while building towards leadership
How to apply
To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on 07447347948 or email me at daniel@pivotallondon.co.uk.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
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