Business Development Representative

Company: Valsoft Corp
Apply for the Business Development Representative
Location: Greater London
Job Description:

The Opportunity

The UK EDI market is ripe for disruption. Despite its size and maturity, many businesses are stuck with underperforming legacy providers, creating a significant opportunity for a modern, customer-focused leader like Celtrino to capture market share. We’re already trusted by some of the UK’s largest companies, giving us a strong foundation to build from. Now we need a driven, entrepreneurial Business Development Representative to accelerate our growth and establish Celtrino as the clear UK market leader.

About Celtrino

For 30 years, Celtrino has been the Ireland’s leading EDI and supply chain automation specialist. We help over 1,000 companies streamline B2B transactions, processing millions of invoices worth billions annually. We deliver cloud-based solutions for EDI managed services, supplier portals, invoice automation, e-invoicing, and procurement, eliminating manual processes and improving cash flow across retail, FMCG, pharma, healthcare, government, and more.

Your Mission

You’ll be at the forefront of our UK expansion, identifying, researching, and engaging target accounts through strategic prospecting and value-led outreach. This is a high-impact individual contributor role where your success directly fuels company growth.

How You’ll Be Set Up to Win

  • Strong Market Position: Leverage our existing relationships with major UK enterprises and proven track record.
  • Sales & Marketing Alignment: Work closely with our presales, marketing and implementations teams, who are committed to your success.
  • Empowered to Own It: You’ll have autonomy to test approaches, refine messaging, and build your pipeline your way.
  • Ready-to-Convert Market: Target accounts already frustrated with incumbent providers and actively seeking better alternatives.
  • Resources & Support: Full enablement, proven playbooks, and a leadership team invested in your development.

Ideal Candidate Requirements

  • 2–5 years in Business Development or SDR within B2B SaaS, tech, or supply chain solutions.
  • Proven success in outbound lead generation and cold calling.
  • Proficient with sales tools (HubSpot, Clay, Apollo, Smartlead, Nooks, etc.)
  • Fluent in pipeline metrics: MQLs, SQLs, conversion rates, and activity volumes.
  • Excellent at objection handling and qualifying prospects through strategic questioning.
  • Comfortable engaging senior decision-makers (Ops, IT, Procurement, Finance).
  • Highly organised with strong written and verbal communication skills.
  • Hunter mentality: self‑motivated, accountable, and driven by results.
  • Adaptable, coachable, and operates with urgency.

Nice to Have

  • Experience in EDI, supply chain, ERP, or procurement technology.
  • Familiarity with qualification frameworks (BANT), and value‑based selling.
  • Background in a scale‑up or high‑growth environment.

Core Activities

  • Drive new pipeline: Generate qualified meetings through cold calling, email, and LinkedIn.
  • Hit activity targets: Meet or exceed monthly KPIs for calls, emails, meetings booked, and opportunities created.
  • Master sales admin: Keep HubSpot pristine.
  • Collaborate cross‑functionally: You’ll be working within a Revenue function with Marketing and Sales as one team.
  • Own follow‑up: Relentlessly nurture leads until they convert or disqualify.
  • Stay sharp: Maintain deep knowledge of Celtrino’s solutions and evolving market needs.
  • Adapt and improve: Test messaging, refine approaches, and leverage data to optimise performance.

Why Partner With Us

  • Ireland’s largest provider of outsourced EDI and supply chain solutions.
  • Sysco’s “Technology Supplier of the Year 2024”.
  • Official NHS framework provider for public sector procurement.
  • 30 years of proven innovation and customer success.

We transform supply chain complexity into competitive advantage.

Why Join Celtrino?

  • Competitive base + uncapped commission structure.
  • High‑performing team: Work alongside 4 experienced AEs in a collaborative, results‑driven culture.
  • Best‑in‑class tech stack: AI‑powered tools to prospect smarter and move faster.
  • Supportive culture: Transparent leadership, high trust, and investment in your success.
  • Clear growth path: medium‑term path to account executive, with opportunities to step into senior roles as the UK team scales.

Additional Benefits:

  • Private Medical Coverage.
    • Dental cover up to £450.
    • Optical cover up to £250.
  • Life Insurance equal to 4x your base salary.
  • EV Salary Sacrifice Scheme.

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Posted: April 5th, 2026