Graduate Business Development Executive (Retail)

The Basics

Location: London, with travel around the capital as part of role

Reporting to: Head of Sales

Perks: Complimentary access to fitness facilities, adventure incentives, remote-working allowance, and team experiences

The Role

1. Retail Activation + Account Growth

• Own and drive growth across a defined London territory, managing multiple retail accounts
• Proactively visit stores to secure shelf space, off-fixture displays, and new product listings
• Increase brand visibility across grocery, convenience, and quick-service retail outlets
• Confidently prospect, pitch, and win new retail accounts through in-person selling
• Support local retail promotions, launches, and in-store campaigns

2. Relationship Management

• Build strong, professional relationships with store managers, supervisors, and independent retailers
• Be a visible, reliable presence in stores — representing the brand on the ground
• Collaborate with internal teams to execute in-store activations, sampling, and promotional missions
• Communicate the brand’s mission, values, and product story clearly and consistently
• Dedicate time each week to a personal commercial project focused on driving incremental sales
• Learn the fundamentals of retail sales, negotiation, merchandising, and category management
• Gain hands‑on exposure to account development, route planning, and field sales execution
• Build a strong foundation for progression within FMCG sales or commercial teams

The Person

• Recent graduate or post‑graduate (this role is not suitable for experienced FMCG or retail professionals)
• No prior FMCG or field sales experience required — attitude, resilience, and drive are essential
• Tenacious, proactive, and confident, with the ability to handle rejection and keep pushing
• Comfortable approaching store staff, pitching in person, and negotiating space
• Strong interest in retail, FMCG brands, consumer products, or sustainability
• Enjoys being out in the field and thrives in a fast‑paced, target‑driven environment
• Organised and self‑sufficient, with strong time management and route‑planning skills
• Personable, professional, and comfortable representing a brand independently
• Curious, coachable, and motivated to build a long‑term career in FMCG, retail sales, or commercial strategy

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