Demand Generation Specialist

B2B SaaS – Pipeline & Growth Focus

Location: Europe or US (Remote / Hybrid)

Reports to: Head of Marketing / CMO

Role Overview

We are looking for a Demand Generation Specialist to help build, execute, and continuously improve our B2B demand generation engine.

This is a hands‑on, execution‑driven role focused on creating qualified pipeline for mid‑market and enterprise sales. You will work closely with the CMO, Sales, BDRs, and RevOps to turn GTM priorities into measurable demand programs.

You are comfortable running campaigns end to end, experimenting with channels and messaging, using data to optimize performance, and leveraging AI and automation to move faster and smarter.

This is not a brand or communications role.

Success is measured in pipeline created, conversion rates, and ROI.

Key Responsibilities

Demand Generation Execution

• Execute multi-channel B2B demand generation campaigns, including:
  • Email and marketing automation
  • LinkedIn (organic and paid)
  • Paid media (where relevant)
  • Content activation (whitepapers, case studies, reports)
  • Webinars and virtual sessions as scalable demand‑generation assets
• Own campaigns end to end:
  • Targeting and segmentation
  • Campaign setup and activation
  • Performance tracking and optimization
• Translate GTM priorities defined by the CMO into concrete, executable programs

Funnel & Pipeline Contribution

• Own key parts of the funnel from lead to sales‑accepted pipeline
• Partner closely with Sales and BDR teams to:
  • Support outbound and account‑based motions
  • Improve lead quality, conversion rates, and velocity
• Identify funnel bottlenecks and propose data‑driven improvements

AI, Automation & Experimentation

• Use AI and automation to:
  • Improve targeting, segmentation, and personalization
  • Accelerate content creation and campaign execution
  • Optimize campaign performance
• Experiment with new channels, tools, and approaches in a pragmatic way
• Document learnings and scale what works

Marketing Technology & Performance

• Operate and continuously improve the marketing stack in collaboration with RevOps:
  • CRM and marketing automation
  • Enrichment, intent, and analytics tools
• Ensure clean execution, reliable attribution, and actionable reporting
• Build campaign‑level insights for the CMO and marketing leadership

Required

Profile & Experience

• 4–7 years of experience in B2B demand generation or growth marketing
• Strong hands‑on experience running multi‑channel campaigns
• Comfortable working with data, metrics, and performance dashboards
• Experience collaborating closely with Sales and/or BDR teams
• Familiarity with modern marketing tools and automation platforms
• Curious, experimental mindset with a strong execution bias

Nice to Have

• Experience in B2B SaaS with mid‑market or enterprise sales cycles
• Exposure to ABM or account‑based motions
• Experience using AI tools in marketing execution
• Experience in fast‑growing or PE‑backed environments
• Light exposure to product messaging or GTM positioning

What Success Looks Like

• Consistent, measurable pipeline contribution from demand‑generation programs
• Improved conversion rates across key funnel stages
• Faster experimentation cycles with increasing impact over time
• Strong alignment and credibility with Sales and BDR teams
• Clear visibility into what works — and why

Why This Role

• Direct impact on revenue and company growth
• Close collaboration with a senior CMO owning Demand Gen, ABM, and Product Marketing
• Exposure to modern, AI‑enabled B2B marketing practices
• Opportunity to grow into a senior role as the team scales

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