Overview
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
About WPP Media WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
The Opportunity: Global Search Operations Senior Manager
This is a key operational role at the heart of WPP Media’s global search capability. In your role, you will be responsible for supporting operational excellence across all search activity (both paid and organic), maintaining and gathering input for the global best practice standards, and contributing to the global SEO and Paid Search communities.
You will work in the global team, collaborating across our network of agencies and markets to ensure search operations are consistent, efficient, and aligned with the latest industry developments. Your role will focus on high-quality execution, driving process optimisation, and ensuring that our practitioners have the tools, training, and guidance they need to deliver best-in-class Search campaigns.
Your Impact & Operational Accountabilities
As a member of the operational team, you will:
- Align to and Maintain Global Search Best Practice: Maintain documentation and regular updates of global search operational guidelines, ensuring they reflect the latest technology, platform changes, and performance methodologies.
- Coordinate the Global Search Community: Prepare for regular global search community calls, fostering collaboration, knowledge sharing, and alignment across all markets.
- Drive Operational Consistency: Ensure all agencies and markets adhere to standardised processes for search campaign setup, optimisation, reporting, and measurement.
- Operational Training & Enablement: Roll out training materials, toolkits, and onboarding resources to ensure all search teams operate at the highest standard.
- Monitor & Improve Quality: Implement robust quality assurance processes to track adherence to operational standards and identify areas for improvement.
- Support Market Leads: Partner with regional and market search leads to troubleshoot operational challenges, point to best practice, and process improvements.
- Champion Efficiency & Automation: Identify opportunities to streamline workflows, integrate automation tools, and reduce manual effort in campaign management.
- Ensure Client-Centric Delivery: Align operational processes with client needs, ensuring campaigns are delivered on time, within budget, and to the highest quality.
- Facilitate Change Management: Support the adoption of new tools, processes, and operational frameworks across the global search network.
Who You Are: A Search Practitioner
with a track record of identifying improvements to processes, driving consistency, and striving to deliver high-quality campaigns at scale. You possess:
- Strong Search Expertise: 5 years of experience in paid search operations, campaign management, and performance optimisation across multiple markets.
- Operational Excellence Mindset: Experience of deploying process improvements, workflow optimisation, and quality assurance in a global context.
- Collaborative Attitude: Ability to foster a culture of continuous improvement and shared success.
- Change Management Skills: Experience supporting operational change initiatives, including the rollout of new tools, processes, and best practice frameworks.
- Analytical & Data-Driven: Skilled in using data to identify operational inefficiencies, measure performance, and inform decision-making.
- Global Experience: Comfortable working across multiple geographies, cultures, and organisational structures.
- Clear Communicator: Strong facilitation skills for contributing on global calls, workshops, and training sessions.
- Educational Background: Bachelor’s degree in Marketing, Business, or a related field; advanced qualifications are a plus.
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