Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality. We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide. Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Utilita Arena Sheffield opened in 1991, is a vibrant multi-purpose venue that hosts world-class concerts, sporting events, and family entertainment. Known for its electric atmosphere and iconic performances, the arena offers an exciting, fast-paced environment where no two days are ever the same. Joining our team means being part of Sheffield’s dynamic live events industry, helping create unforgettable experiences for thousands of visitors while working in two of the city’s most iconic venues. The Head of Marketing leads marketing, ticketing, partnerships, and customer service to drive revenue and strategic growth for first direct arena. They develop data‑driven campaigns, manage key commercial functions, and provide senior leadership to deliver exceptional live event experiences. Oversee all first direct arena marketing campaigns & promotional activities. Ensure that all direct reports are provided with appropriate challenge and support to enable them to help deliver the venue’s objectives. Work with the relevant Head of Department to develop marketing strategies and activity that will drive the venue’s primary revenue streams Research and develop marketing opportunities and plans Suggest system improvements to achieve marketing goals Monitor performance of commercial activities and provide ad hoc reports and data Oversee the management of the venue’s marketing assets, ensuring they are used effectively and regularly updated. Oversee the management of the venue’s marketing budget. Maximise local partnership and sponsorship opportunities. Recruit, train, coach, and manage teams to ensure sales and marketing HR objectives. Provide ad hoc Executive On Duty cover during events. Proven track record in marketing and campaign management Experience using marketing to drive revenues Commercial understanding and execution Solid knowledge of performance reporting and financial/budgeting processes Analytical ability to understand and report periodic team performance to company leadership Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites. You will work hard at Legends Global , but you will be rewarded with lots of time to relax and rest with 25 days annual leave We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy. A healthy contribution of 5% Pension so that your golden years are spent ticking off the items on your bucket list. Got a dental bill? Or even help with Physio costs? For you and any children. We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace. When you join Legends Global you will be entitled to eye care vouchers and a contribution towards any glasses you require. Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team
These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role. At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. We are committed to active inclusion, diversity, and equal opportunities. We welcome discussions about flexible working arrangements. If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered….