Senior Analyst, Marketing & Reader Revenue

Company: Guardian News and Media Limited
Apply for the Senior Analyst, Marketing & Reader Revenue
Location: London
Job Description:

About the Role

Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.

Develop and enhance analytics workflows and reporting processes that support day-to-day performance tracking, using tools such as SQL, Python, and Tableau to streamline data access and insight delivery. Develop, refine, and own critical KPIs, with a particular focus on Lifetime Value (LTV), retention, churn, conversion, and acquisition efficiency—ensuring these are consistently measured and aligned with strategic goals. Independently scope and deliver analytical projects from end to end: defining the problem, selecting appropriate methods, conducting in-depth analysis, and communicating results that support data-driven decision-making. Translate complex datasets into clear, actionable insights, using tools like Tableau and strong written communication to create structured outputs that are easy to interpret and tailored to diverse audiences. Ensure data quality and reporting accuracy across all BAU and project-based outputs through robust testing, documentation, and peer review processes.

Act as a trusted partner to stakeholders across MRR, advising on data best practices and how to effectively use analytics to drive decisions. Build subject matter expertise in your focus area, such as content performance, advertising inventory, or reader behaviour—and share insights to elevate team and organisational understanding. Foster strong cross-functional relationships with Product, Data Engineering, UX Research, and other teams to align analytics work with wider business objectives and improve data workflows. Contribute to a high-performing, collaborative analytics culture, participating in peer reviews, sharing best practices, and supporting team-wide improvements in standards, documentation, and tooling.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.

Qualifications

Demonstrated experience in data analytics including scoping, delivering, and communicating analytics projects that support department goals.

Strong experience in SQL and practical experience in Python (or R), including packages such as pandas for analysis. Writes clean, well-documented code and follows good documentation/versioning practices.

Strong expertise in KPI development-particularly Lifetime Value (LTV), retention metrics, acquisition efficiency, and conversion tracking.

Applied knowledge of experimental testing (A/B and multivariate).

Skilled in data visualisation and dashboard creation (e.g. Tableau), communicates findings clearly and concisely.

Open, inclusive team contributor—willing to share feedback, mentor junior team members, and continuously learn from others as well as keeping collaborators and managers informed of progress, blockers, and results throughout project delivery.

Comfortable with ambiguity and structuring analysis from first principles.

Benefits at the Guardian

  • You’ll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days.
  • Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age).
  • We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving.
  • Season ticket loans are also available.
  • You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.
  • We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.

Culture and Wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.

We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme. xwzovoh

Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.

Posted: April 7th, 2026