Lead CRM & Next‑Best‑Action Strategy Consultant

A leading consultancy firm is seeking a Principal Consultant specialising in CRM & Next-Best-Action Decisioning to join their Edinburgh team.

For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.

This role demands over 8 years of experience in data-driven marketing and decisioning initiatives.

The ideal candidate will oversee customer engagement strategies, ensuring the integration of marketing and technology.

The position offers a dynamic environment with the opportunity to influence major brands while mentoring teams and shaping decisioning frameworks. xwzovoh

Join this exciting journey in customer-centric marketing transformation.…