Senior CRM & NBA Strategy Consultant

Company: Optima Partners
Apply for the Senior CRM & NBA Strategy Consultant
Location: Edinburgh
Job Description:

A consulting firm seeks a Senior Consultant to specialize in CRM and Next-Best-Action Decisioning.

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.

This role involves defining customer engagement strategies, advising clients on their marketing maturity, and leveraging AI for improved customer interactions.

The ideal candidate has over 4 years of experience in data-driven marketing and CRM initiatives, with strong communication skills and expertise in decisioning platforms. xwzovoh

This position offers the chance to work closely with senior experts across various services within the firm.…

Posted: April 9th, 2026