Director Marketing Analytics

About the Role

We are partnering with a renowned media and analytics organisation to hire a Marketing Analytics Director. This is a senior leadership role focused on driving data-led decision making and delivering marketing effectiveness at scale.

You will work closely with senior stakeholders to solve complex business challenges, lead high-impact analytics projects, and translate data into actionable insights that fuel growth.

Key Responsibilities

• Lead and deliver advanced analytics projects across marketing effectiveness (including MMM, forecasting, and experimentation)
• Act as a trusted advisor to senior stakeholders, providing strategic, data-driven recommendations
• Translate complex data into clear, commercial insights for both technical and non-technical audiences
• Manage and mentor a team of analysts and data scientists
• Design and implement measurement frameworks to improve marketing performance
• Support day-to-day media and marketing decision-making with analytical insight
• Contribute to the development of new analytics products and capabilities

Skills & Experience

• Strong experience in marketing analytics, data science, or econometrics
• Proven track record of delivering analytics projects in an agency, consultancy, or in-house environment
• Expertise in Marketing Mix Modelling (MMM) or econometrics (highly desirable)
• Experience with forecasting, A/B testing, or machine learning in a marketing context
• Proficiency in R (Python and SQL are advantageous)
• Excellent stakeholder management and communication skills
• Ability to simplify complex data into clear, actionable insights

Leadership & Impact

• Experience managing and developing high-performing teams
• Strong project management and delivery capabilities
• Ability to influence senior stakeholders and drive strategic decisions

Why Apply?

• High-impact role with strong visibility across leadership
• Opportunity to shape marketing strategy through data and analytics
• Blend of technical, strategic, and leadership responsibilities
• Collaborative, fast-paced, and innovative environment

For a confidential discussion, please get in touch directly.

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