Senior Manager Health Care Professional - MCC
Minimum required Education: Bachelor's/ Master's Degree in Marketing Technology, Medical Technology, Business Administration or equivalent.
Responsibilities
- Shape the strategic direction of the Professional business focusing on business evolution & transformation, identifying key HCP audiences, Where to Play, How to Win and success metrics framework that drive HCP recommendation for the Philips Avent Brand and our products.
- Lead development and quantification of business impact of long-term opportunities to win against competition, deliver best in class healthcare professional experience to create brand value.
- Outline the Global and Regional Strategic Workforce Plan and Resources needed to deliver on a 5-year HCP Strategic Plan of Record.
- Drive Recommendation for Philips Avent and P+ across key HCP audiences. Leading a global team to increase reach via new go to market models and digitization.
- Develop Payer programs, in concert with our Worry Free Parenting team to sign on more Payer partnerships to offer Philips Avent and P+ solutions to deliver healthier outcomes.
- Partner with the Government Teams in our Regions to create policy and programs to further positive Pre-conception, Pregnancy and Post-Partum outcomes.
- Identify the unique POV for Philips Avent that makes our brand and our solutions relevant to key HCP audiences by crafting a clinical, Key Opinion Leader and communications agenda to drive awareness and advocacy.
- Incent trial and recommendation for Philips Avent by being present in key consideration/ decision moments whether as part of patient sampling or direct to hospital sales.
- Maintain up-to-date overview of market, HCP, consumer/patient, competition, technical, application and societal development trends in global markets to ensure active optimization of Professional Strategy.
- Team up effectively with senior management and interact with relevant stakeholders to actively build a network to advocate for HCP focus, stay on top of new developments and understand local insights in global markets to continuously optimize Philips Avent’s Professional Experience.
- Understand the overall business ambition and how HCP Advocacy can help to grow their businesses.
Qualifications
- 10+ years of overall experience, in international business management, consumer and professional marketing or healthcare marketing. Preferable with 5+ years in professional marketing or strategy experience with an outstanding Consumer, Consumer Health or HealthTech organization.
- Have in-depth knowledge of the healthcare ecosystem, and how it influences brand choice, including understanding of Mother & Child Care and Women’s Health environment, consumer landscape, retailer landscape and delivery models.
- Proven track‑record influencing, commanding and building strong working relationships that contribute to building a highly engaged and high performing team.
- Affinity for driving coordinated solutions across hardware, software, consumables and services.
- Proven track record of building significant impact both in strategy definition and strategy execution in multinational organizations.
- Agility, adaptability, strong communication, a growth mindset, and collaborative execution.
Additional Requirements
- Willingness to travel (25%).
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