Location: Battersea, London – minimum 2 days in the office per weekSalary: £60k – £80kBenefits: Private medical Insurance + many moreReports to: Marketing DirectorHours of work: 37.5hrs / weekLanguage: English (Required)
Why this role matters
At Databarracks, marketing represents the growth engine of the business. Our digital channels are where many organisations are educated on why resilience matters to their business and technology operations and where they discover the Databarracks brand and our relevance to their business initiatives. Keeping them engaged along their buyer’s journey with dynamic content is critical to our pipeline health.
The role
As Senior Manager – Digital Marketing, you will own the performance of our digital channels and campaigns. Your focus will be on attracting the right audience (ICP), generating engagement and improving the effectiveness of the buyer journey from awareness to decision. You will oversee paid and organic digital activity, analyze campaign performance and continually optimise activity to increase engagement and conversion.
The responsibilities
Leadership
- Own and manage Databarracks’ digital marketing strategy and performance
- Manage partnerships with digital agencies
- Manage 2 direct reports in digital and design
Brand
- Amplify brand to ICP buyers, their committees and influencers
Demand Generation Campaigns
- Design high performing nurture campaigns, driving relevant content to the right audiences
- Drive growth in MQLs through quarterly themed campaigns, integrated across digital channels and aligned to Sales plays
- Manage handovers with SDR teams to drive sales and marketing impact
Digital Platforms
- Leverage LinkedIn to engage with buyers and influencers and gain greater exposure and engagement through dynamic video, blog, event, customer and solution content
- Gain exposure on 3rd party digital platforms through paid campaigns
- Leverage YouTube with dynamic content
Website
- Oversee LLM/GEO and SEO performance and identify opportunities to improve discoverability and web traffic
- Convert website traffic to engaged buyers with content journey mapping
Marketing operations
- Manage the martech stack and ensure dynamic tracking and reporting with constant iteration on what is effective
- Continuously test and refine digital campaigns to improve conversion and engagement
The candidate
Essential skills
- Empathetic leadership, with experience leading junior team members to do the best work of their career
- 5+ years experience leading digital marketing, across website, social media and 3rd party digital platforms
- Strong analytical skills and the ability to interpret marketing data and performance metrics
- Experience designing processes for Salesforce, HubSpot and other marketing platforms and analytics tools
- Ability to translate marketing insights into practical improvements
- Strong communication and collaboration skills
- Experience in B2B technology marketing
- Experience working with CRM and marketing automation platforms
- Experience running programmatic ads and syndicated content that yields results
- Understanding of GEO and digital content performance
- Experience managing team members
What You’ll Get
- Hybrid working and genuine support for work-life balance
- Development and progression, including mentoring from an experienced Head of Service Management
- The chance to make a visible impact on customer outcomes in a business-critical area
- A collaborative, close-knit team with high standards
- Private medical insurance and performance bonus
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