Campaign Product Manager

Responsibilities

• Set a Product Vision & own the Product Backlog for Adobe Campaign & our owned comms stack, enabling the business to deliver on their requirements.
• Maintain a delivery roadmap of features, product releases, and integrations with the wider Sky technology & tooling ecosystem.
• Be the system admin for Adobe Campaign & the owned comms stack.
• Govern the usage of Campaign Management within the business, defining the operating model and establishing appropriate controls and workflows for our tools.
• Enable business adoption & lead Ideation Workshops and User Story Creation to drive product requirements and effectively use our tools.
• Advise on Campaign best practice to ensure tooling is utilized effectively.
• Join Quarterly Planning & support experimentation & development teams in sprint planning as required.
• Lead our campaign management vendor partnerships & ensure tooling remains best‑in‑class.
• Ensure technology stack for campaign execution adheres to compliance & policy requirements.
• Support Head of Martech at Sky UK in implementing martech strategy and specific initiatives; deliver capability that allows us to attract, engage & retain customers and measure the effectiveness of our journeys and marketing spend, utilising best‑in‑class tech solutions.
• Deepening of Martech specialisms and greater alignment and visibility across the group to drive additional value and economies of scale.
• Future‑proofing Martech stack to drive media efficiencies and ensure campaign effectiveness through deployment of new capabilities.
• Embedding best practice technologies and championing their adoption to further consolidate technology choices.
• Ensuring stellar customer experience by helping select and deliver consistent, personalised, cross‑channel journey orchestration and optimisation.
• Building internal Martech capabilities to enable & empower teams across Sky Residential & Group OTT and drive operating efficiencies.

Qualifications

• Deep experience with Adobe Campaign, ideally with Adobe Campaign Certification.
• Demonstrated expertise in managing complex digital campaigns and platform migrations.
• Deep technical understanding of Adobe Campaign v7, and experience of AJO and Campaign v8 preferred.
• Experience with additional marketing technology capabilities, such as web analytics, customer data management, consent management, personalisation, and digital marketing.
• A proven track record of product ownership in a complex & fast‑moving organisation.
• Proven track record influencing and working with decision makers to drive strategic decisions.

Benefits

• A generous pension package.
• Private healthcare.
• Discounted mobile and broadband.
• Access to a wide range of best‑in‑class Sky VIP rewards and experiences.

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