Digital Analytics Manager

Our client is a retail/ecommerce brand with a nationwide presence is expanding its digital capability and looking for a skilled Digital Analytics Manager to lead insight generation across its web and mobile platforms. Serving millions of customers, the business is undergoing a digital transformation and needs a data-savvy individual to help shape smarter decision-making across teams.

Role & Responsibilities

• Develop and own the digital analytics roadmap for both web and app environments
• Define key performance indicators (KPIs) and create dashboards to monitor user journeys, engagement, and conversion metrics
• Oversee the setup and optimisation of tracking using leading analytics tools like GA4 and GTM
• Translate complex datasets into clear, actionable insights for marketing, product, and user experience teams
• Partner with tech teams to ensure robust tracking and data quality across platforms
• Support testing and experimentation frameworks (e.g. A/B testing) and work on campaign attribution initiatives
• Enable internal stakeholders to make informed, data-led choices

Ideal Candidate

• Hands‑on experience with GA4 and Google Tag Manager implementation
• Confident working with large datasets; experience with cloud‑based analytics tools such as BigQuery is valuable
• Comfortable presenting data findings to both technical and non‑technical audiences
• Understands digital marketing performance metrics across channels like search, paid media, and social
• Familiar with visualisation tools (e.g., Power BI, Looker Studio)
• Practical knowledge of SQL is a strong plus
• Pension contributions up to 8%
• Staff discounts across product ranges
• Enhanced policies for long‑term service and leave

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