Senior Digital Marketing Manager

The Senior Digital Marketing Manager will lead digital strategies to drive engagement and growth for a consumer based business. This role is ideal for a results-driven professional with a passion for making an impact, in a newly structured marketing team.

This is a B2C organisation with a strong focus on delivering meaningful outcomes. As a medium-sized organisation, they are committed to supporting their mission through innovative digital initiatives and impactful campaigns.

Description

• Own paid acquisition strategy across all channels (inc paid search, paid social, display, affiliates and retargeting campaigns)
• Deliver against CAC, revenue and enrolment targets
• Build forecasting and performance models
• Develop multi-channel campaign strategies aligned with business priorities.
• Optimise audience targeting, bid strategies, and retargeting sequences.
• Monitor, report, and interpret campaign performance with actionable insights.
• Collaborate with telesales to maximise lead quality and conversion.
• Manage campaign budgets (~£1m annual spend), reallocating based on performance.
• Implement and test creative messaging, landing pages, and journey variations to improve conversion.
• Provide recommendations on channel focus, prioritisation, and testing roadmap.
• Keep up-to-date with digital marketing trends, ad platforms, and tools.

Profile

• Managed £750k+ paid media budget
• Hands‑on experience in Google Ads, Meta Ads, LinkedIn, and programmatic platforms.
• Strong understanding of CAC, LTV, attribution, and channel economics.
• Demonstrated revenue accountability
• Advanced analytical skills – can interpret ROAS, CAC, MQL quality and adjust strategy.
• Experience working with complex attribution models
• Experience in long consideration-cycle businesses preferred
• Practical experience with A/B testing and optimisation across channels.

Job Offer

• Competitive salary ranging from £60,000 to £65,000 per annum.
• On‑site parking
• Collaborative and supportive company culture in a Birmingham-based office.
• Permanent role with opportunities for growth and development.

If you are passionate about driving growth and making a difference, we encourage you to apply for the Senior Digital Marketing Manager role today!

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