Role Title: Business Owners Marketing Manager
Division: Marketing and Client Strategy
Location: London
Contract: Permanent
Working pattern: Hybrid
About the Role
In this role you will create tailored marketing strategies to engage professional Business Owners. The role focuses on increasing brand awareness and engagement through thought leadership, networking, and cross‑sell opportunities, ensuring alignment with business goals. You will own the end‑to‑end marketing plans to ensure optimal delivery.
We’re a collaborative, supportive team and you’ll be joining us at a pivotal moment in our growth which will allow you to make a real impact. In this role, you’ll own your segment, immerse yourself in the world of business owners, and become the go‑to expert. It’s a unique chance to broaden your skills, grow with the business, and help shape our next chapter.
What you’ll be responsible for
- Developing and executing targeted marketing strategies that effectively engage and attract Business Owners.
- Craft bespoke content and campaigns that address the unique financial needs and aspirations of Business Owners.
- Collaborate with internal stakeholders, including distribution and product teams, to ensure that marketing efforts align with the business goals and resonate with this high‑value segment.
- Increase brand awareness and engagement among the Business Owners communities through thought leadership, networking, and multi‑channel marketing initiatives.
- Build and maintain strong pipelines of high‑quality leads from these professional sectors through relationship‑building, lead nurturing, and tailored marketing.
- Continuously optimise marketing campaigns based on data analytics, market research, and feedback from clients and partners.
- Enhance cross‑sell and upsell opportunities by identifying relevant services and solutions that align with the needs of these professional audiences.
- Foster partnerships with professional associations and industry networks to enhance visibility and credibility within these sectors.
About you
If you meet some of these criteria and are excited about the role, we encourage you to apply
- Experience in marketing to Business Owners, ideally within financial services or wealth management.
- Expertise in crafting tailored marketing strategies that address the specific financial and professional needs of these high‑value audiences.
- Proficiency in multi‑channel marketing, including thought leadership, digital marketing, and relationship‑driven campaigns alongside SEO, content and events.
- Strong analytical skills, with experience in using data to optimise campaign performance.
- Excellent relationship‑building and collaboration skills, both with internal stakeholders and external partners.
- Ideally knowledge of wealth management products and services that are most relevant to Business Owners.
- Strong project management abilities, capable of overseeing complex, multi‑phase marketing campaigns.
We offer
Our offer to you:
- A company pension – 9 % non‑contributory or 10 % if you contribute 5 %.
- Private medical insurance – Individual on joining, family after 1 year’s service.
- Life assurance – 8 × salary.
- Income protection – 75 % salary.
- Company share scheme.
- Flexible holidays – purchase up to 5 additional days.
- Discretionary bonus.
- Green Car Scheme.
- Family friendly policies – enhanced family leave for parents & carers.
- Study support – study days and funding for courses and qualifications.
- Season travel ticket loans.
- Volunteering days.
- Gym discounts.
- Other voluntary benefits you can choose to suit you.
Social groups and communities
- Sports & Social Committees – cricket, football, netball, running, yoga, quiz nights, charity bake sales and much more.
- Inclusion Networks – Gender Balance, Multicultural, Abilities Count, Pride, Social Mobility, Generations, Take a moment to pause (Menopause), Armed Forces.
- The NextGen IM Network – a community of trainees from across the UK, offering development opportunities, exposure across the business and peer support.
Life at Rathbones
We aim to become an employer of choice for the wealth management sector, to achieve this we are working hard to build a diverse, equal, and inclusive workplace that motivates, develops and embraces the strengths of all our colleagues. Being part of Rathbones means you will join a team of passionate professionals in a successful culture that cares for its people. At Rathbones, we provide meaningful work, opportunities, and a voice to all.
We are committed to building a team that is made up of diverse skills, experiences and abilities and encourage applications from all backgrounds. We welcome individuals who share our values.
We’re a Level 1 Disability Confident employer under the UK Government scheme. This means we’ve signed up to a set of commitments around how we recruit, retain and develop people with disabilities. Find out more about the Government Scheme online.
If you feel there are any reasonable adjustments that would make the process easier for you and help you to perform at your best whether that is due to disability, neurodiversity or other protected characteristic, just let us know by emailing us at recruit@rathbones.com.
Mission
We believe in playing the long game. That means building consistent results, earning trust and doing the right thing — for our clients, our colleagues and the communities we’re part of.
- We aim high
- We get it done
- We show we care
- We do the right thing
These aren’t just words on a wall. They guide how we treat each other, how we make decisions and how we build relationships that last.
We will close this advert once we have received enough applications for the next stage. Please submit your application as soon as possible to ensure you don’t miss out.
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