At AAT it’s our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community.
We are the UK’s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.
Term: Permanent
Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.
What exactly will you be doing?
As a Press and Media Relationship Manager, you’ll play an integral role in shaping how AAT shows up in the media and how we communicate with the outside world. You’ll develop and deliver strategic communications that strengthen AAT’s reputation, ensure we have a strong and consistent presence across traditional and digital channels, and help position AAT as a trusted voice in the sector.
Working closely with the Head of Policy, Media and External Affairs, you’ll lead media engagement, respond to press enquiries, manage reputational issues, and build strong relationships with journalists, influencers, and political stakeholders. You’ll also deliver integrated campaigns and support our wider thought leadership work.
Major objectives
Your major objectives will include:
- Build and maintain strong relationships with journalists, editors, influencers and key opinion leaders to secure meaningful and positive coverage for AAT.
- Manage press enquiries to ensure clear, timely and accurate responses aligned to AAT’s messaging and priorities.
- Lead crisis communications activity, monitoring media sentiment, and providing informed recommendations during high-risk situations.
- Plan and deliver integrated campaigns across traditional media, digital channels and social platforms.
- Manage political relationships and support engagement with key stakeholders.
- Define external affairs priorities using insights and research to inform media strategy.
- Drive thought leadership activity and identify opportunities for AAT spokespeople to contribute to industry discussions.
What are we looking for?
- Strong experience in media relations and a track record of delivering successful communications campaigns.
- Exceptional written and verbal communication skills, with the ability to create compelling messages for a variety of audiences.
- Excellent organisational skills, with the ability to manage multiple priorities, deadlines and stakeholders.
- Sound judgement and the ability to respond effectively in high-pressure or crisis situations.
- Experience managing political relationships or working with political stakeholders.
- Confident user of Microsoft 365 and familiar with media monitoring and social media management tools.
- A collaborative, proactive approach and the ability to build strong working relationships.
- Experience in a professional or awarding body context is desirable but not essential.
If you’re passionate about media, enjoy shaping stories that make an impact, and want to help amplify AAT’s voice across the sector, we’d love to hear from you.
What are the benefits?
At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:
- Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
- 25 days’ annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays.
- Great pension scheme, life assurance, and critical illness cover.
- Health cash plan.
- Enhanced maternity and shared parental leave contributions of up to 6 months’ full pay depending on the length of service.
- Regular wellbeing initiatives.
- Cycle2Work scheme and much more.
Closing Date: The planned closing date for this role is 12 April 2026 at 17.00, however, we reserve the right to close the role earlier than planned.
We are committed to being an inclusive and welcoming place to work. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We have a Diversity and Inclusion (D&I) Champions group, which leads on our D&I strategy and organise events to celebrate and raise awareness. We are a disability-confident committed employer and have signed up to the Race at Work Charter. We have also signed up for the Women in Finance Charter, and in 2022 we exceeded our target for appointing females into senior positions.
Come and help us to make AAT an even better place to work!
Interested?
To apply please upload your CV and fill the application online.
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