Specialist, Digital Marketing – Limited Term Contract – 12 months
This role aligns to industry-level titles such as Marketing Automation Specialist, Email Marketing Specialist, CRM Marketing Specialist
The Role
We’re looking for a motivated, data‑driven Digital Marketing Specialist with expertise in marketing automation, email marketing, and CRM campaign execution. In this role, you’ll support UK and international markets by building high‑performing email journeys, managing lead capture processes, and ensuring accurate tracking and reporting across all campaigns.
What You’ll Own
- Develop and execute email campaigns to drive lead generation and support market growth.
- Build automated customer journeys, email templates, and lead capture forms (Form Assembly).
- Set up CRM campaigns and UTM tracking to ensure accurate attribution and performance measurement.
- Maintain quality across email delivery—branding, accessibility, content best practice, and customer journeys.
- Provide data‑driven recommendations to improve campaign performance and automation.
- Deliver training on email platforms and promote best‑practice use of segmentation, personalisation, and A/B testing.
- Ensure compliance with GDPR and data privacy standards, maintaining clean, accurate email data.
- Collaborate with UK and International marketing teams to meet KPI goals and provide regular reporting.
About You
- Proven experience in email marketing, lead generation, and marketing automation.
- Strong expertise in Pardot and/or Marketing Cloud, Salesforce CRM, Form Assembly, and UTM set‑up.
- Skilled in building automation journeys, email templates, and A/B tests.
- Strong analytical mindset with the ability to interpret data and provide strategic insights.
- Experience with digital analytics tools and conversion rate optimisation.
- Excellent attention to detail, communication, and multitasking skills.
- A collaborative mindset with the ability to support marketing, sales, and tech teams.
- Creativity, problem‑solving ability, and a passion for digital innovation.
What You’ll Get
- The opportunity to shape leading educational products with real-world impact
- Broad exposure across qualifications, assessments, digital and service-based solutions
- Ongoing professional development and opportunities to grow your product leadership career
- Competitive reward and benefits
Ready to make an Impact?
Apply now and help shape what’s next.
Role location: This is a hybrid-working role, whereby you’ll work flexibly between your home and offices. London office area bases are preferable. Wishing you success with your application!
Pearson is an equal opportunity employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make up of the workforce and encouraging equality and diversity. The information you provide will remain confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Who we are
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world’s lifelong learning company. For us, learning isn’t just what we do. It’s who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job: Marketing
Job Family: GOTOMARKET
Organization: Corporate Marketing & Communications
#J-18808-Ljbffr…