DTEK Group is the largest private investor in Ukraine’s energy sector, employing over 55,000 people. Our businesses span the full energy value chain – from wind, solar, and thermal power generation to electricity distribution and supply; natural gas and coal production; energy trading on Ukrainian and international markets; and energy solutions for households and businesses.
Over the past 20 years, DTEK has evolved from a Ukrainian energy champion into a pan-European clean energy company. Since the start of Russia’s full-scale invasion in 2022, DTEK teams have restored power to more than 17 million consumers in regions affected by hostilities.
Role Overview
Digital Marketing Manager
We are seeking an experienced, strategic, and bilingual (English/Ukrainian) Digital Marketing Manager to lead and scale DTEK’s global digital marketing efforts.
This role is central to strengthening DTEK’s visibility, credibility, and engagement across international markets. You will own the digital marketing ecosystem — from websites and performance channels to analytics and optimization — ensuring that DTEK’s story, initiatives, and leadership are effectively communicated to diverse stakeholders across Europe and beyond.
We are looking for a results-driven, mission-focused professional who combines strategic thinking with hands‑on execution and thrives in fast-moving, high-responsibility environments.
Key Responsibilities
- Develop and execute a comprehensive digital marketing strategy aligned with DTEK’s brand, corporate priorities, and international growth ambitions.
- Translate business and communications objectives into measurable digital outcomes.
Website & Digital Platforms
- Own and continuously improve DTEK’s website ecosystem, focusing on UX, SEO, conversion, and performance.
- Manage content structure, landing pages, and user journeys in collaboration with content and brand teams.
Performance & Paid Media
- Plan and manage digital campaigns across paid channels (search, social, display) to support brand, corporate, and reputational goals.
- Optimize campaigns based on data, insights, and ROI.
Social & Digital Channels
- Oversee digital presence across key platforms, ensuring consistent messaging, strong engagement, and alignment with global positioning.
- Partner with content and communications teams to amplify priority narratives.
Analytics & Optimization
- Monitor performance using analytics tools and dashboards; turn insights into action and continuous improvement.
Campaign Management
- Lead end-to-end execution of digital campaigns supporting corporate initiatives, international events, reports, and key announcements.
Stakeholder & Agency Management
- Collaborate closely with Brand, Communications, and Marketing teams in Ukraine and internationally.
- Manage external agencies and vendors to ensure quality, speed, and alignment.
- Stay on top of digital marketing trends, tools, and best practices, introducing innovative approaches where relevant.
What We’re Looking For
- Proven experience building and executing digital marketing strategies at scale.
- Strong understanding of SEO, paid media, analytics, and website optimization.
- Ability to manage complex digital projects across multiple stakeholders and markets.
- Data‑driven mindset combined with strong brand and storytelling sensibility.
- Excellent communication skills in English; Ukrainian proficiency required.
Qualifications
- Experience: 7–10+ years in digital marketing, performance marketing, or digital communications, ideally within large, complex, or regulated industries.
- Tools: Hands‑on experience with CMS platforms, analytics tools, and digital marketing technologies.
- Mobility: Willingness to travel internationally, including occasional visits to Ukraine (with full security protocols).
Why Join DTEK?
At DTEK, digital marketing is not about clicks alone it’s about trust, credibility, and impact. You’ll work at the intersection of business, reputation, and purpose, helping shape how a leading European energy company is seen during one of the most consequential moments in its history.
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