We are currently looking for a Membership Marketing Manager to join our Audience Insights team on a full time permanent contract.
The Membership Marketing Manager is part of the Audience Insights & Engagement team within the larger Audiences Division. The team is made up of Data & Insights, CRM Marketing and Membership. This is a pivotal role for a commercially astute, data-driven marketer who is passionate about audience loyalty. You are adept at translating complex data (from CRM, GA4, etc.) into compelling communication strategies that maximise retention, drive recruitment, and deliver significant financial growth for the Southbank Centre.
Please download the Job Description from our Careers page for a full overview of this role’s responsibilities.
If you are viewing on a job board, please paste the following URL into your browser to find the original advert: careers.southbankcentre.co.uk
The annual salary stated is based on the Full-Time Equivalent (40 hours per week). If the job is part-time, the weekly hours will be stated within the advert.
The deadline for applications is 23:59 on the closing date for the job posting.
Please note, applications sent via Email or 3rd party agencies will not be considered.
Need reasonable adjustments? Please contact us so we can help make the application process accessible to you. Be sure to include the job you are applying for and your full name.
We welcome applications from all backgrounds. By attracting people with diverse attitudes, opinions and beliefs we can continue to look at the world with fresh eyes and find new ways of doing things. The Southbank Centre is a warm and welcoming place to work, with great aspirations and ambitions to create great and accessible work for all. We pride ourselves in building a supportive environment to enable the development of our colleagues.
Key Responsibilities
- Drive significant growth in the Southbank Centre’s Membership pool and income
- Analyse data regularly to inform membership marketing campaigns and identify trends using tools such as GA4 and the CRM system, Tessitura
- Implement an effective eCRM plan and compelling Member communications, utilising segmentation across the Membership lifecycle to drive benefit usage and retention
- Champion Membership as the central point of contact across the organisation, representing and reporting on Member needs and interests to wider colleagues
- Devise and deliver Member recruitment marketing strategies to achieve ambitious targets
Skills & Experience
- Demonstrable experience of devising, implementing and managing successful marketing strategy and campaigns, within the arts & cultural sector, a membership organisation or charity
- Proven technical capability in the use of CRM systems with analysis, segmentation, automation and communications functions
- Demonstrable communication and interpersonal skills with high levels of diplomacy, confidently and efficiently communicating at all levels to negotiate and network effective, internally and externally
- An ability to query report and analyse complex data from a range of sources and demonstrable experience of successfully using audience insight and data to inform strategy and planning
Benefits
As well as working at one of London’s most popular and exciting sites the successful candidate will also benefit from the following:
- A min 5% pension contribution (going up to 9% depending on employee contribution), from day 1 of employment
- 28 days annual leave, plus bank holidays
- Hybrid working model (3 days office working, 2 days from home)
- Enhanced sick pay
- Enhanced family leave benefits
- Up to 30% discounts at onsite retail, food and beverage vendors
- Staff ticket offers for SC events
- Free entry to Hayward Gallery
- Free/discounted entry with other reciprocal organisations
- Free staff yoga
About Southbank Centre
Southbank Centre, the largest arts centre in Europe and the UK’s 5th most visited attraction, is at the heart of London’s cultural life. Spanning 11 acres, this iconic venue offers a diverse range of great art and culture, bringing people together through unforgettable experiences.
From internationally renowned artists to emerging talent, Southbank Centre provides a platform for creativity to flourish. Its impressive facilities include the Royal Festival Hall, Queen Elizabeth Hall, Purcell Room, Hayward Gallery, National Poetry Library, and the Arts Council Collection. The centre is also home to six Resident Orchestras, offering exceptional musical performances. Moreover, Southbank Centre is committed to inclusivity, ensuring that everyone can have access to the arts through their creative learning and participation activities.
As a registered charity and a National Portfolio Organisation, Southbank Centre is esteemed for its contribution to the arts and its dedication to fostering cultural experiences that inspire and captivate audiences worldwide.
#J-18808-Ljbffr…