Overview
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We’re scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We’re looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration.
The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that’s both commercially effective and true to our brand.
This isn’t a “make it pretty” brief. We need someone who designs beautifully and thinks in terms of user behaviour – what makes someone click, scroll, convert.
You’ll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
Responsibilities
- Audit and rebuild a key part of the website to increase conversions
- Design with a focus on user behaviour and conversion, not just aesthetics
- Collaborate with Growth Lead and Brand & Content team on visual direction
- Work in a dynamic, iterative process with clear communication
What We’re Looking For
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, while aligning with wider visual brand direction
- Experience working without a fully codified design system; we have brand foundations (logo, fonts, colours) but you’ll need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that’s clear and proactive
It Would Be Great If You Also Had
- Experience in fitness, wellness, or lifestyle brands, especially if you’re used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that’s able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
Email: waverley@bloklondon.com
- Your portfolio with at least one example of conversion-focused work
- A few lines on why this brief interests you
- Your availability and day rate confirmation
#J-18808-Ljbffr…