General Manager - London
Love What We Do • Win Together • Aim Higher • Own It • We Care
Are you an inspirational leader passionate about delivering exceptional fitness experiences? Do you thrive in high‑performing environments where people, service and results matter?
If so, we’d love to hear from you.
With new club launches planned we are recruiting for future General Manager opportunities. If you’re ready to lead a vibrant, high‑energy fitness club and shape the experience of thousands of members, register your interest today.
About the Role
As a General Manager, you will lead the entire club operation—combining strategy with hands‑on leadership to deliver outstanding results. You create a culture where members love to train and where teams feel motivated, supported and empowered to be their best.
You are accountable for operational excellence across service, sales, team development, safety and profitability, ensuring every trading moment reflects our mission and values.
Key Responsibilities
Love What We Do
- Lead a culture of energy, positivity and service excellence.
- Deliver a premium fitness experience through engaging classes, PT offerings and immaculate facilities.
Win Together
- Recruit, develop and inspire a high‑performing team, with a key focus on hybrid PTs.
- Coach Heads of Department to achieve shared goals and consistently deliver excellence.
Aim Higher
- Drive performance across service, fitness delivery, sales and profitability using clear KPIs and strong accountability.
- Foster continuous learning and growth through completion of all FF training modules and personal development plans.
Own It
- Take full ownership of club operations, including compliance, cleanliness, health & safety and financial performance.
- Ensure consistent, clear and impactful delivery across every team member and every trading moment.
We Care
- Create a safe, inclusive and welcoming environment for both members and team.
- Lead with empathy and purpose in every interaction—from onboarding to exit conversations.
Duty Management Expectations
Across all trading hours you ensure exceptional operational leadership by:
- Delivering standout welcomes, tours and joiner experiences.
- Guiding members toward fitness solutions such as Able, GX and PT.
- Maintaining spotless standards and full compliance.
- Executing operational excellence in every shift.
How You’ll Be Measured
Success is tracked across key metrics including:
- Club controllable profit
- Joiner performance & leaver attrition
- Mystery shopper & Customer Satisfaction
- Fitness engagement metrics (Able, PT, GX)
- Secondary revenue performance
- Health & Safety and Standards audits
Core Skills & Experience
- Inspirational leadership and team development
- Strong commercial and financial acumen
- Performance management and strategic planning
- Excellent communication and people skills
- Proven ability to drive member experience and retention
- Operational excellence and compliance expertise
- Data‑driven decision‑making
- A genuine passion for fitness and service
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