General Manager, EMEA / UK

Company: Nift Networks
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Job Description:

Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a General Manager, EMEA / UK to join our Revenue team.

As the General Manager of EMEA, you will report to global CRO, and will lead & execute our growth strategy. You will be responsible for all commercial development (sales) to Partners/ Brands/Advertisers across EMEA. You’ll initially be personally responsible for building strong relationships with senior-level contacts, industry leaders, driving revenue and establishing a scalable process, before hiring a team and expanding the GEO’s.

Our Mission

Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful “thank-you” gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 1,111% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide.

Backed by Spark Capital & Foundry who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale. Read more about our growth here.

What you will do

  • Drive expansion across priority EMEA markets, ensuring accelerated acquisition of demand-side & supply side partners/brands/advertisers throughout the region
  • Build, nurture, and maintain direct C-suite & VP level relationships within enterprise partners, brands, advertisers, and agencies
  • Develop and implement scalable go-to-market, commercial, and account development strategies to achieve business objectives
  • Identify and establish strategic in-direct channels and partnerships to accelerate growth and expand market share
  • Represent the company across the EMEA region, elevating brand visibility and reputation through active engagement in industry events, forums, conferences and thought leadership opportunities
  • Partner cross-functionally with product, marketing, and operations teams to align on the needs of the region
  • Initially this is a hands‑on role. You will build upon our existing customers & partners to increase our market share yourself before hiring a regional team

What you need

  • 12+ years of post‑university sales experience with a proven track record of consistently meeting or exceeding quotas
  • Successful track record selling performance marketing solutions and/or ad‑tech, ideally with small company or start‑up exposure

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Posted: April 11th, 2026