This job description provides a comprehensive overview of the Senior Manager – Martech Strategy role, including responsibilities, requirements, and benefits. However, it contains some repetitive content and extraneous information about other job listings that could be streamlined for clarity and focus. Below is a refined version that enhances readability and maintains all essential details:
Senior Manager – Martech Strategy at Harnham – London, UK
Ready to take Martech to the next level? A globally recognized luxury brand is seeking a Senior Manager – Martech Strategy to join their Central EMEA team and lead innovative marketing technology transformation.
This role offers the opportunity to work on industry-leading platforms, shape the customer data landscape, and influence how one of the UK’s most beloved fashion and lifestyle brands connects with millions.
What You’ll Be Doing:
- Lead Martech strategy and optimization across CRM, CDP, and clientelling platforms.
- Drive migration to a new CDP (Zeta), enhancing data activation, segmentation, and campaign execution.
- Oversee the rollout of a new clientelling system to enhance high-value customer engagement.
- Define and monitor data quality KPIs, manage data governance, and improve customer data processes.
- Support campaign enablement through data auditing, testing, and marketing insights.
- Collaborate with marketing, tech, CRM, and data teams to ensure system integration and efficiency.
What You’ll Bring:
- 4-5+ years’ experience in Martech, CRM strategy, or digital transformation.
- Proven success in CRM platforms and CDP migrations.
- Strong understanding of data architecture, marketing systems, and platform integrations.
- Excellent project management skills with the ability to lead cross-functional teams.
- Experience in retail or luxury sectors is a plus.
- Curious, collaborative, and driven to innovate in marketing.
Why You’ll Love It:
You will be at the forefront of a major Martech evolution, shaping customer experience and digital infrastructure. This hands-on leadership role offers the chance to innovate in CRM, data flows, and omnichannel journeys, making a tangible impact in a dynamic environment.
Additional Information:
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Industry: Retail Apparel and Fashion
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