Head of Sales - Spirits Industry

Reactory is a New Zealand-based company revolutionizing the spirits industry. Our proprietary technology delivers rapid maturation for spirits, transforming what traditionally takes years into a process of just days. It’s environmentally friendly, and our spirits are already beating some of the best in international awards. With proven technology and early market traction, we’re entering our next phase of growth: scaling globally to become a critical component in spirits manufacturing.

About Reactory

Reactory is a New Zealand-based company revolutionizing the spirits industry. Our proprietary technology delivers rapid maturation for spirits, transforming what traditionally takes years into a process of just days. It’s environmentally friendly, and our spirits are already beating some of the best in international awards. With proven technology and early market traction, we’re entering our next phase of growth: scaling globally to become a critical component in spirits manufacturing.

The Role

As Head of Sales, you’ll take the lead in expanding Reactory’s footprint with major distillers worldwide, with a particular focus on Europe. This is a senior leadership role where you’ll define our commercial strategy, drive growth, and help shape how the industry adopts game-changing maturation technology.

Key responsibilities include:

• Sourcing and building relationships with distilleries across global markets
• Refining our customer messaging and value proposition
• Leading sales pitches, managing the pipeline, and negotiating deals
• Overseeing B2B marketing efforts, including tradeshows and strategic partnerships
• International travel to engage customers and represent Reactory at industry events

Who We’re Looking For

• Europe-based and comfortable with international travel
• Proven experience in sales or business development in the spirits industry
• Able to communicate effectively with distillers and industry stakeholders
• Comfortable with technical sales — curious, inquisitive, and eager to deeply understand new technology
• Experience managing and growing a sales team is a plus
• A startup mindset — resilient, adaptable, and excited by the hustle of early-stage growth

What We Offer

• A senior leadership role with the potential to grow into Chief Revenue Officer or similar executive positions
• Competitive salary plus equity opportunities
• The chance to be part of a company poised for substantial growth and to help transform the future of spirits production
• A small, collaborative, and positive team culture — we value the journey as much as the destination

If you’re excited about shaping the future of spirits with groundbreaking technology, we’d love to hear from you.

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