Head of Paid Media / Growth Marketing

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The TalentPool Company provided pay range

This range is provided by The TalentPool Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

The TalentPool Company are delighed to be partnering with a high growth health & wellness SME on what we believe is one of the most exciting digital marketing opportunities of 2025: Head of Paid Media.

Founded in 2021, the company has hit £25m in revenue this year, with ambitious plans for rapid growth ahead. Backed by high-profile consumer goods & wellness industry investors, the brand has gone from strength to strength and has opened a new London office this year!

Their range of science-backed products – launched successfully into 1200 Boots stores last month and significant sales D2C, Amazon and other online partners — has already built a strong global following for this super-cool brand. This is a rare opportunity to get in early and play a key role in shaping what’s next.

The Role: Head of Paid Media

We’re looking for a commercially astute, data-driven Paid Media / Growth Marketing omnichannel leader to take full ownership of acquisition, retention, and subscription strategy. This is a defining career opportunity for someone ready to move fast, think boldly, and scale a high-performing team.

Key Responsibilities:

• Lead full-funnel paid performance across Meta, Google, TikTok, YouTube, and TikTok Shop
• Own strategy and execution for their fast-growing subscription business
• Optimise key growth metrics including CAC, ROAS, payback windows, and subscriber acquisition cost
• Drive conversion through landing page testing and CRO strategy
• Build effective CRM journeys (email & SMS) to deepen engagement and retention
• Deliver robust, actionable performance reporting to inform commercial decisions
• Collaborate with Brand to test creative, drive insights, and improve performance
• Understand how digital performance influences retail and omnichannel success

What We're Looking For:

• Significant experience in paid media / growth or performance marketing in a fast-paced consumer brand, at a senior strategic / director level
• Proven track record scaling paid media and growing subscription models
• Experience building and leading high-performing teams in high-growth environments
• Deep technical expertise across Meta, Google, TikTok, YouTube (TikTok Shop a bonus)
• Highly commercial, analytical, and results-oriented
• A natural collaborator who thrives in cross-functional teams
• Strong communicator with a bias for action and fast execution

The Offer:

• Very competitive package
• Hybrid model – 2 days per week in their new central London HQ (but flexible for those further afield).

Why apply?

This is more than a paid media / growth role, it’s your opportunity to write the playbook at a rocketship brand backed by world-class investors, making waves across wellness, tech, and retail. If you're ready to help scale something extraordinary from the inside, please apply!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Manufacturing, Personal Care Product Manufacturing, and Food and Beverage Retail

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