Head of E-Commerce / Fashion / London

Our clients is a British heritage fashion brand, known for their timeless style, are now seeking a Head of E-commerce to lead their digital retail strategy and elevate our online presence. This is a pivotal leadership role for someone passionate about combining tradition with innovation.

The Role

As Head of E-commerce, you will own the full digital customer experience - from site performance and merchandising to conversion optimization and digital revenue growth. You will report to the Managing Director and work cross-functionally with marketing, logistics, creative, and retail teams to ensure the online experience reflects the heritage and quality of our brand.

Key Responsibilities

• E-commerce Strategy: Develop and execute the online trading strategy to drive sales, conversion, AOV, and customer lifetime value
• Platform Management: Oversee the day-to-day management of the e-commerce platform (Magento or Shopify), ensuring optimal performance, uptime, and user experience
• Site UX & Merchandising: Own the customer journey - from homepage to checkout - ensuring intuitive navigation, engaging content, and data-led merchandising
• Data & Insights: Analyse web performance metrics (traffic, sales, bounce rate, etc.) to identify opportunities for growth and optimisation

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