Overview
Sales Director – Hybrid (London) | Full-time
A premium, design-led food & beverage brand is seeking a Sales Director to lead and scale its sales function across wholesale, retail, hospitality, and direct-to-consumer channels.
Reporting directly to the CEO, this is a hands-on leadership role for a commercially driven operator who can define sales strategy, close strategic accounts, and build scalable sales processes as the business expands in the UK and internationally.
Responsibilities
- Own and execute sales strategy across all channels
- Win and grow key wholesale, retail, and hospitality partnerships
- Lead pricing, proposals, forecasting, and pipeline management
- Work closely with supply chain and marketing to support sustainable growth
- Represent the brand at key industry events and tastings
About you
- 5+ years of experience in a senior sales or commercial leadership role
- Proven success within FMCG, food & beverage, wellness, or premium consumer brands
- Strategic thinker with a hands-on, founder-friendly mindset
- Strong negotiator and relationship builder
- Passion for high-quality products and brand-led growth
Package
- £70k–£80k base + commission + performance bonus
- Hybrid working and flexible setup
- Product allowance and staff discounts
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