Head of Content

Purpose Driven Foods exists to change the way the world thinks about everyday food.

We build bold, science-backed brands that challenge convention, starting with GOOD PHATS, our award-winning range of oils and condiments designed to improve metabolic health without sacrificing flavour. If you shop in Waitrose or Sainsbury’s, you’ll already have seen us making waves.

We believe the food system is broken, overloaded with sugar, seed oils and ultra-processing and that better choices shouldn’t mean compromise. Our products are crafted by chefs, backed by science, and designed to help people eat well and feel good.

We’re proud to be a certified B Corp, and purpose sits at the heart of everything we do, from how we source ingredients, to how we build our team, to how we show up in the world.

This is an exciting moment in our journey. With major retail listings live, strong growth momentum, and multiple new products launching across our brands GOOD PHATS, fu;di, we’re now looking for a Head of Content to help tell our story properly and build genuine brand love at scale.

The Role

As Head of Content, you will own how Purpose Driven Foods brands and GOOD PHATS in particular shows up across social, storytelling and community.

This is a senior, hands-on leadership role for someone who lives and breathes content, but also understands strategy. You’ll define our tone of voice, shape our creative direction, and lead organic storytelling that builds trust, engagement and brand fame.

You’ll build and manage a small in-house content team (including videography, editing creators), while working closely with our Founder Tom, Our Chefs, Marketing Director, Brand Managers and Technical Teams, as well as PR, CRM and website partners. For larger campaigns, you’ll collaborate with agencies and creators, always prioritising authenticity over polish-for-polish’s-sake.

This is not a “post and schedule” role. It’s about owning the narrative, leading from the front, and building a content engine that people genuinely want to engage with.

What You’ll Do

• Develop and own the organic social and content strategy for GOOD PHATS and Purpose Driven Foods
• Define and evolve our visual identity across social platforms
• Lead storytelling that builds community, trust and brand love, not just reach
• Manage, mentor and inspire a small creative team, creating space for great ideas to thrive
• Oversee social content production to ensure it’s impactful, authentic and on-brand
• Lead influencer and creator partnerships that genuinely align with our values
• Use insights, data and platform trends to continuously refine our approach
• Champion our purpose - metabolic health, better fats, better food - through everything we publish

Your First-Year Roadmap

First 3 months

Immerse yourself in the brand, products and community. Define a clear tone of voice and creative direction, and begin shaping how we consistently show up across channels.

By 6 months

Deliver a full organic content and social strategy, including pillars, formats and cadence and embed strong collaboration across marketing and creative teams.

By 12 months

Establish GOOD PHATS as a standout, category-leading brand with a recognisable voice, engaged community and organic content that genuinely cuts through.

Do you have the skills?

You’re a creative leader with a strategic brain. You can think big, but you’re not afraid to get hands-on. You care deeply about brand, storytelling and purpose and you want to build something meaningful, not just chase vanity metrics.

You’ll likely bring:

• Experience leading content or social for a food, FMCG or lifestyle brand
• Strong strategic thinking paired with excellent creative execution
• Outstanding copywriting skills and a sharp instinct for brand voice
• Hands-on experience with Instagram and TikTok, with a feel for emerging trends
• Confidence managing small creative teams and external partners
• A genuine passion for health, food, sustainability and challenger brands

INTERESTED? HERE’S WHAT YOU CAN EXPECT WORKING WITH US

• Bonus
• Equity, everyone at Purpose Driven Foods is an owner
• Pension
• 25 days holiday & all the Bank Holidays
• 3 duvet days a year just because…
• Training throughout the year – just because we are a start up doesn’t mean we don’t want to invest in our people.
• A truly grown up environment – we are office based as we are building something special, but we know people have lives to lead. We treat you with respect and as an adult. Who doesn’t love a yoga class or an early morning spinning session?
• Plenty of fantastic healthy product to treat your friends and family with.

Want to know more? We hope so...

We’d love to receive and review your application. We will start the recruitment process immediately so get in touch with our Talent Partner ECW Search on contact@ecwsearch.com

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