Head of Marketing (full time position but as a contractor)
About Us
Modern living creates constant challenges to our health, beauty and wellness. The knock-on effects of this busy, frenetic lifestyle trigger everything from poor sleep and bad skin to weight gain, anxiety and multiple chronic illnesses.
The solution? A natural healing system based on Chinese medicine that has been used by millions of people for thousands of years and offers a wealth of techniques to protect your health. The ground-breaking Hayo’u Method distills this remarkable holistic philosophy into easy, pleasurable techniques and products for the ultimate in self-care.
Hayo’u bridges the gap between ancient wisdom and modern living.
About the role
We are looking for an entrepreneurial Head of Marketing. This is a fantastic career opportunity for an experienced Marketeer to work with key stakeholders and help with future vision and expansion of the business. You will be responsible for managing and coordinating a growing marketing team, launching and running digital marketing campaigns, and driving B2C online sales.
This role is remote.
- Responsible for all aspects of marketing including brand management, full-funnel and media strategies, web site experience, partnering with our third-party agencies, online teams, CRM, promotions, traffic driving strategies, and other marketing-related activities.
- Ensure teams execute plans in timely manner. You will also be overseeing the marketing team.
- Rolling out campaigns, brand, and seasonal strategies online. Drive new ideas and strategies to retain, grow and/or acquire new customers.
- Leading media partnerships and relationships, including media planning, asset delivery, creative development of advertising materials and post-campaign effectiveness.
- Developing and executing strategy for online, traffic driving, brand engagement and customer events.
- Coordinate with digital marketing to create and maintain existing and future B2C sales funnels.
- Driving current and new promotional initiatives, including traffic driving and brand building ideas.
- Ensuring all CRM, loyalty, social media, digital, and event strategies are integrated with the overall marketing strategy.
- You will need to coordinate the overall content calendar, including specific social media account calendars.
- This role will oversee all PR activities and influencer relationships.
- Responsible for the voice of the brand in a digital space, in alignment with the marketing direction and local product strategy.
- Participate and contribute in cross-functional strategy meetings.
- Represent and drive marketing objectives and strategies within the wider business strategies.
Who you are
- Must be highly commercial and able to work within a fast-paced, start-up environment
- Proven success in brand management with strong leadership skills
- Have a good understanding and experience of cross-marketing
- Excellent knowledge of social and digital activities
- Proven experience and ability to work with creative organisations
- Ability to apply strategic thinking to all marketing mediums
- Up to date with relevant market trends and consumer behaviour
- Excellent oral and written communication skills
- MBA not required, but is a bonus
- Proven track record in managing budgets to target
- Excellent leadership, collaboration, and influencing skills developed in a matrix environment
- Proven track record of managing a team with strong people management skills
- Highly flexible and adapts well to a rapidly changing environment
- Ability to manage and direct multiple projects
- Another language is not required, but appreciated
- 8-10 years in marketing, agency experience not required, but is a plus
- Industries of experience that can be considered a plus are: health, beauty, wellness, wellbeing, retail and luxury goods
Benefits
- Highly engaged and passionate team
- This role can be fully remote so you have the opportunity to work from home full time
- Special product discounts
- Be part of something bigger - we are making a change in peoples lives
- Purpose led
- Daily access and interaction with leadership
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