Customer Insights Director
Direct message the job poster from Bidvest Noonan
The Customer Insights Director is role within the Customer Value team, designed to gather customer insights and work with colleagues in presenting these insights towards customer retention and growth.
The role of the Bidvest Noonan Customer Insights Director is to proactively increase our customer satisfaction and improve our customer retention by ensuring we collect and respond to information regarding customers. By anticipating and meeting our client needs we improve loyalty, retention, and our ability to have clients as advocates of our business. Strategies will include direct face-to-face customer engagement, sentiment surveys, desktop research, data collection and wider stakeholder engagement which will provide the platform to generate objective reporting on the health of our key relationships, identifying gaps and suggested remedies.
The goal is to safeguard our current book of clients & provide a platform for long term relationships and future growth.
Key Responsibilities
- Plan – Participate in an engagement roadmap for the top customer accounts and work with other Customer Value colleagues to identify improvement areas.
- Customer Segmentation – Split customers and audiences into meaningful groups, prioritising decision makers & influencers. We need to understand hierarchy on the client side.
- The Voice of our Customer – Develop a strategy to extract the relative information that allows us to confirm the health of the current relationship. A template of Leading Questions (or similar) should be developed.
- Client Meetings – Schedule regular client meetings to maximise engagement & information collection, ensuring we understand customer objectives and pain points.
- Data – Review and extract insights from all data collected.
- Customer Journeys – Map the high impact customer journeys (B2C and B2B) and advise on improvement areas.
- Recommendations – Collate information (quantitative & qualitative) to generate report & recommendations to CEO.
- Retenders – Prioritise those key strategic accounts where it is known that a retender process is imminent.
- Difficult Relationships – Prioritise those accounts where there is a known difficulty in our relationship with the client or organisation.
- Positive Feedback & Good News – Highlight positive feedback & areas of excellence. Share best practice & high performance.
- Board Reports – Generate concise report to be used in Board Packs at business unit & group level.
- Group Meetings – Present findings and recommendations at business unit & executive level meetings.
- Digital – Recommend requirements for digitising the Customer Relationship strategy.
- Customer Relationship Dashboard – Develop a Customer Dashboard that will assist leadership with deeper customer engagement and improved retention.
Key Attributes
- Good Communication Skills / Good Analytical Skills / Concise Reporting / Good Industry / Customer Service Background/Team management
Performance Measurements
#J-18808-Ljbffr