Category Manager

Responsibilities

• Design and deliver analytical support to key stakeholder groups to ensure we make the right decisions for our consumers & customers and drive business growth.
• Provide analysis and interpretation of company performance within market & customers, identifying opportunities and risks. Visiting stores & providing your assessment of growth opportunities.
• Experience with data sources such as GFK, IRI, Nielsen, Kantar, dunnhumby, Retail Link, Edge would be advantageous.
• Manage the day-to-day relationships with market data providers.
• Design and deliver a reporting suite which incorporates multiple data sources, to understand brand performance by Region, Channel, Category & Route to Market. This will require strong Excel skills.
• Building collaborative relationships with our retail partners, adopting a collaborative category approach to driving mutual growth. This will involve some travel to our retail partners.
• Assessment of the effectiveness of Company Events, Campaigns and Promotions.
• Defining an optimised brand range, with considerations for our brand, competitors, retail partners, distributors, market alignment, shopper and consumer insight.
• Oversee the development and integration of distributor & retail reporting to give greater understanding of range performance at a market/channel level.
• Analyse sales performance against activity plans at a brand/ Category / SKU level
• Support the NPD process with analysis to enable faster & better financial & sales performance, whilst capitalising on emerging market and consumer trends.
• Other duties may be assigned

Qualifications / Required Education and Experience:

• Bachelors or Masters degree or equivalent, preferably from a Business School or in a quantitative subject maths, engineering, computer science, statistics, economics
• 3-5 years work experience, preferably in marketing, business analytics, or an area that works closely with Sales/Marketing
• Experience working across multiple geographies with currencies
• Experience handling complex business models
• Expert in excel, good working knowledge of powerpoint
• Ability to build relationship with cross functional partners
• Strong data analysis skills and real attention to detail
• Excellent presentation and communication skills (must be able to articlulate the insights)
• Commercially aware, in depth understanding of sales and margin models is critical.
• Ability to turn mass data into actionable insight
• FMCG or consumer-facing industry experience preferred
• Financial aptitude a must, financial background a plus

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