Product Manager – Medical Devices

Overview

Shape the future of healthcare marketing.

Finiten is proud to be partnering with a leading innovator in the medical devices sector to find a talented Product Marketing Manager. This is a unique chance to take ownership of how pioneering technologies are positioned in the market — building strategies that resonate with healthcare professionals, drive adoption, and ultimately improve patient outcomes. If you’re ready to bring your marketing expertise to a role where your impact goes beyond products and into people’s lives, we’d love to hear from you.

Objectives / Purpose of Job

To drive growth and profitability within the Surgical Business by developing strategies and implementing tactical and promotional plans that strengthen market presence and deliver results.

Responsibilities

• Strategic Marketing
• Contribute to the annual UK/Ireland Sales & Marketing plan with a brand focus on the surgical product range.
• Manage implementation of activities within the plan, providing clear direction to the sales team on existing and new product launch strategies.
• Support the commercialisation of new products (Business Development or New Product Development), contributing to launch plans that ensure team engagement, customer advocacy, and strong sales uptake.
• Collaborate with Training Manager and Product Specialists to develop robust training plans that maximise growth potential of new and existing products.
• Play an active role in supporting field teams during early product trials to gather insights, share best practices, and accelerate adoption.
• Develop pricing and promotional proposals in collaboration with Sales and Commercial Operations to optimise profit margin and market share.
• Tactical Execution
• Drive the implementation of product launch activities with integrated promotional plans designed to maximise sales growth.
• Maintain brand identity and message consistency through tactical programmes that address internal and external stakeholder needs.
• Develop promotional materials with agencies and stakeholders, ensuring timely delivery to the sales team.
• Continuously seek improvements in marketing tools and communications to enhance adoption by healthcare professionals.
• Define requirements for educational programmes to support product adoption in collaboration with Training and Marketing teams.
• Ensure a coordinated approach to events and training activities across the business.
• Market & Customer
• Demonstrate strong technical and clinical understanding of the surgical product portfolio.
• Analyse market environments, competitor activity, and customer insights to shape tactical plans.
• Monitor and support customer feedback and complaints in collaboration with relevant teams.
• Track supply and demand with commercial analysts to meet projections and customer needs.
• Identify and build relationships with Key Opinion Leaders (KOLs) to enhance advocacy and market presence.
• Represent the organisation at UK & Ireland exhibitions and events (3–5 per year), and attend European training/events (2–3 per year).
• Conduct regular field visits with sales teams to support key accounts.
• Oversee brand budgets, ensuring effective allocation, tracking, and compliance with financial controls.
• Collaborate with Commercial Analysts and Supply Planners to ensure forecasts are accurate and aligned with strategy.
• Support back order and stock allocation processes as needed.
• Compliance & Regulatory Affairs
• Ensure all customer-facing activities comply with legal, compliance, and medical review processes.
• Manage artwork and promotional approvals in collaboration with Medical Affairs and Regulatory teams.
• Maintain tools and collateral within sales enablement platforms for field team use.
• Stay informed on compliance requirements and codes of business conduct, ensuring alignment across the team.
• Scope of Position
• Accountability for UK/Ireland annual sales and margin targets within the Surgical Business.
• Regular collaboration with UK/Ireland teams, regional cluster teams, and international marketing to ensure aligned strategy and maximise efficiencies.
• Budget management for projects related to brand focus.
• Key Relationships
• External: Healthcare Practitioners (Surgeons and wider surgical teams); Hospital/Clinic Service Management (Theatre Managers / Practice Managers)
• Internal: Leadership Team; Head of Marketing – Surgical; International and Cluster Marketing Teams; Medical Affairs / Regulatory Affairs; Training Manager and Product Specialists; Sales Managers, Territory Managers, and Clinical Application Specialists; Key Account Managers; Customer Services Team

Qualifications / Training

• Degree or equivalent relevant professional qualification.

Experience

• Previous experience within a multinational healthcare or medical devices company.
• 3–5 years’ product/marketing experience in medical devices.
• Ability to deliver to tight deadlines in a results-driven organisation.
• Strong planning and self-management skills in a hybrid role.
• Strong analytical and problem-solving skills.
• Proven track record of meeting agreed targets.
• Ability to build and deliver effective brand plans.
• Excellent communication and influencing skills.
• Customer-focused mindset.
• Entrepreneurial spirit with strong commercial acumen.
• Flexible and adaptable to change.
• Strong multitasking and stakeholder management ability.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Product Management and Marketing
• Industries: Staffing and Recruiting

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