CRM Coordinator

Overview

Kurt Geiger’s Digital Team is a leading edge, multichannel, global, fully integrated function within the business. We have built an inclusive and diverse team that operates across 4 layers of the business: Back End Systems and Engineering; Platforms; Marketing; Customer Service. Our in-house team of over 100 digital experts collaborates with partners across the globe to deliver best-in-class Retail Technology. We operate in a fully Agile, fast-paced environment with a focus on leadership development and a forward-looking technology strategy to support global growth.

The Role

We are seeking a customer-centric CRM Coordinator to join our dynamic team. Working with the Paid Marketing Team, the key focus is to increase frequency and lifetime value by leveraging customer insight and trends to deliver relevant personalisation. The CRM Coordinator will be responsible for executing and optimising our domestic email, SMS and app campaigns. Reporting into the CRM Manager, this role requires a strategic thinker with a strong understanding of CRM best practices and a passion for data-driven insights.

Responsibilities

• Execute outbound CRM campaigns for Kurt Geiger domestic sites (Kurt Geiger UK, Carvela and Shoeaholics) with the offshore email building team and the CRM Assistant.
• Coordinate the planning of the email, SMS and push notification schedule alongside internal stakeholders.
• Use CRM tools and analytics platforms to track campaign performance and trends across markets, and present insights to management and the wider team.
• Leverage performance insight, consumer data and competitor knowledge to drive effective campaigns and identify opportunities for growth or improvement.
• Optimise and maintain customer segmentation strategies to enable end-to-end personalisation and relevant communications.
• Develop knowledge of all functionalities within our ESP to support the delivery of the overall CRM strategy.
• Stay up to date with the latest CRM trends and ensure compliance with new regulations.

Qualifications

• Experience in a CRM role, preferably within retail or fashion.
• Strong understanding of CRM campaigns and retention KPIs, with the ability to analyse and articulate performance insights.
• Experience in Braze is a plus but not essential.
• Proficient in data analysis and reporting tools such as Google Analytics, Tableau and Excel.
• Reliable, detail-oriented and able to manage multiple priorities to meet deadlines.
• Strong communicator and collaborator with solid project management skills.
• Proactive problem-solver with a hands-on approach to troubleshooting and delivering solutions.
• Able to work independently and in team settings within fast-paced environments.
• Experience with app marketing and push notifications; familiarity with Braze is a plus.
• Benefits: Free 24 hour virtual GP access; Summer hours - 3pm Friday finish; Payday half days; Enhanced pension scheme including life assurance.

If you’re successful, you will work for a business which recognises that amazing people are key to driving our business forward and fulfilling our vision of being the world’s leading multi-channel retailer of luxury branded shoes and accessories. We are a fast-paced business where no two days are the same; you will need to be adaptable, and we will reward your hard work with a fantastic benefits package and opportunities for progression.

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Details

Seniority level: Not Applicable

Employment type: Full-time

Job function: Marketing, Sales, and Manufacturing

Industries: Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry

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