The Role
Step into an exciting role with a dynamic, results-driven skincare brand as their Community Experience Manager. This is a brilliant opportunity for an experienced professional to be the custodian of the brand's direct-to-consumer (DTC) community experience. You'll be instrumental in shaping how customers perceive and interact with the brand, both pre- and post-purchase, ultimately driving loyalty and acquisition. Reporting to the Head of Marketing, you will develop and execute a robust community strategy across all channels (initially focusing on Meta), and lead the Community Experience Executive. This is a hands-on, strategic position where your deep understanding of customer needs will fuel brand growth.
- Full responsibility for all community interaction across social platforms and consumer consultation.
- Actively sourcing and launching new channels of communication with the consumer, e.g. private Facebook groups.
- Establishing branded forums for advice and knowledge sharing and consumer outreach through social inbox messaging.
- Full responsibility for UK execution and re-launching US and Australia execution across community management.
- Working with the Senior Organic Social Manager to review and support international distribution partners on organic social and community management.
- Ensuring consistent brand messaging across the marketing funnel in all aspects where organic social plays a role.
- Reporting on performance and commercial objectives, ensuring all activities meet agreed targets and KPIs.
- Building relationships with the community to find potential members who can face future brand campaigns.
How You\'ll Dazzle Us
We\'re looking for someone who has thrived in a fast-paced, rapid-growth environment, ideally within the beauty or challenger brand space. You\'re a strategic thinker and a \'make it happen\' individual who deeply understands the power of community as a core pillar of growth.You’ll need:
- Proven experience at this level in building and executing community engagement strategies.
- Experience in a start-up/challenger brand environment of rapid growth, ideally within the beauty sector.
- Strong analytical skills to evaluate data, report against business KPIs, and provide invaluable insight to senior stakeholders.
- Excellent skincare knowledge and a personal interest in ingredients and their purpose.
- A charismatic relationship builder with a self-motivated, entrepreneurial spirit.
- The ability to act as a positive change-maker with an open management approach.
What\'s Next
Apply via the form below!
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