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Digital Marketing Associate
About the Role
We’re seeking a results-driven Digital Marketing Associate with proven Meta advertising expertise and strong SEO knowledge. You’ll run high-performing Facebook and Instagram campaigns while optimizing our content for Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to drive quality leads for Qrius Training Institute.
What Makes This Role Unique?
Unlike traditional marketing roles, you’ll report directly to leadership ensuring strategic alignment and focus specifically on performance-driven campaigns for education and training programs. This is a role for someone who sees digital marketing as measurable science and wants to directly impact enrollment growth while mastering cutting-edge optimization strategies.
What You'll Do?
Performance Marketing (Primary Focus)
- Plan, execute, and optimize Meta Ads campaigns focused on lead generation for Qrius Training Institute
- Manage daily advertising budgets and continuously monitor Cost Per Acquisition (CPA) to maximize ROI
- Set up and optimize lead generation ads using lead forms, WhatsApp, and Messenger integrations
- Conduct A/B testing on ad creative, copy, audiences, and placements to improve conversion rates
- Track ROI meticulously and refine campaigns based on performance insights and data analysis
Search & Content Optimization
- Optimize website content, blog posts, and landing pages for search engines and user experience
- Conduct comprehensive keyword research targeting Nepali youth and QA training seekers
- Implement on-page SEO best practices including meta tags, headers, internal linking, and content structure
- Structure content for AEO targeting voice search queries and featured snippets
- Optimize content for GEO ensuring visibility in AI-powered search results and generative engines
- Monitor search rankings and organic traffic trends adjusting strategy accordingly
Data Analysis & Reporting
- Track campaign performance using Google Analytics, Meta Business Suite, and other analytics tools
- Generate weekly performance reports with actionable insights and strategic recommendations
- Monitor key metrics including CTR, CPC, CPL, engagement, reach, conversions, CAC, and ROI
- Analyze audience behavior and conversion funnels identifying optimization opportunities
- Present data-driven findings to leadership informing marketing budget allocation decisions
- Benchmark performance against industry standards and identify competitive advantages
Campaign Management & Optimization
- Create compelling ad copy and work with creative team on engaging visual assets
- Target and segment audiences effectively based on demographics, interests, and behaviors
- Implement retargeting strategies to nurture leads through the enrollment funnel
- Optimize landing pages for conversion ensuring seamless user journey from ad to enrollment
- Stay current with Meta platform updates, algorithm changes, and digital marketing trends
- Collaborate with content and communications teams to align messaging across channels
Requirements
Education & Experience
- Bachelor’s degree in Marketing, Mass Communication, IT, Business, or related field
- 1‑2 years hands‑on experience running Meta Ads campaigns with proven results
- Demonstrated track record of successful lead generation campaigns with measurable outcomes
- Understanding of education or training sector marketing preferred
Technical Requirements
- Meta Ads Manager expertise including campaign setup, audience targeting, optimization, and budget management
- Deep understanding of 3‑level campaign structure and strategic application
- Strong SEO fundamentals including keyword research, on‑page optimization, and technical SEO basics
- Excellent knowledge and ability to implement strategies for AEO and GEO
- Proficiency in Google Analytics and Meta Business Suite for performance tracking
- Strong analytical mindset with ability to extract insights from data
Personal Qualities
- Data‑driven decision maker who lets metrics guide strategy
- Results‑oriented with relentless focus on achieving and exceeding targets
- Proactive problem‑solver who identifies issues and implements solutions independently
- Detail‑oriented with excellent organizational and time management skills
- Adaptable learner who stays current with rapidly evolving digital marketing landscape
Bonus Points
- Experience promoting EdTech, training programs, or educational services
- Google Ads or LinkedIn Ads campaign management experience
- Deep understanding of Nepal’s youth market, student demographics, and EdTech industry
- TikTok Ads or other emerging social platform advertising experience
- Copywriting skills for creating compelling ad copy and landing page content
- Basic graphic design skills using Canva for creating ad variations
- Experience with marketing automation tools or CRM systems
- Knowledge of conversion rate optimization (CRO) best practices
Why Join Qniverse?
Impact & Autonomy
- Direct reporting to Directors
- Drive enrollment growth and directly impact Qrius Training Institute’s success
- Own complete digital marketing campaigns from strategy through execution
- Strategic role with visibility across the entire organization
- Work with international teams across UK, Nepal, and Mumbai operations
- Contribute to marketing strategies that reach diverse audiences
- Learn from global best practices in digital marketing and EdTech
- Be part of launching innovative training programs addressing Nepal’s IT employment gap
- Expand your digital marketing expertise across multiple channels and strategies
- Build your portfolio with measurable success stories and career advancement opportunities
Ready to drive enrollment through data‑driven digital campaigns? Send your CV and portfolio to careers@qniverse.co.uk
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