Dune London is the leading affordable luxury footwear and accessories brand in the UK, with broad distribution across both the UK and internationally. It has 50 stores in the UK and over 100 in 25 countries around the world. The company is entering a period of sustained growth both through additional stores, expansion of sales on its online channels and through third party partners both in the UK and globally. Celebrating its 30th anniversary the group has over the years built an enviable position as the specialist in quality fashion footwear and accessories which has given it a unique position at the high end of the high street.
About the role
Reporting to the Head of Marketing, you will be responsible for the day to day running of all social media channels including content creation for one of the UK’s best-known fashion footwear & accessories brands.
We’re looking for somebody who loves fashion and cultural moments and can translate this into relevant and engaging content stories. You are creative and strategic with a clear understanding of different audiences across each social platform and how best to engage them and at what frequency. An analytical mind is also desired, able to look at performance and study results to identify future opportunities.
You will need to have lots of ideas and the tenacity to execute them seamlessly with exceptional attention to detail. Great people skills, enthusiasm, energy and an unfaltering work ethic are essential. You must be curious, ambitious, hard-working and a real team player. Working in a fast-paced and fluid business, you should be adaptable to change and have the confidence to manage multiple projects to tight deadlines whilst maintaining a consistently high quality of work.
Key Responsibilities
- Deliver and implement the end-to-end social process including content creation, copywriting and copywriting guidance, scheduling, analysis and reporting across channels – Instagram, Tik Tok, Facebook, Pinterest, Threads and Linked In
- Use social tools to report on and measure success to inform future planning and be able to update weekly stats
- Building and maintaining strong Influencer relationships with our fashion community in tandem with our PR team – more particularly with the introduction of a new Affiliate Agency - work on the onboarding, then maintain weekly monitoring reports and develop strategy to inform future planning and implementation. This will require regular liaising with our Performance Marketing Team who will manage the Tactical Affiliate partnerships whilst Social manage the Influencer partnerships
- Manage and monitor which posts get boosted/ sponsored and ensure it is on budget and regularly reviewed and shared with Head of Marketing
- Manage the ATL brand advertising on Tik Tok and support on the launch and ongoing content management of Tik Tok Shop
- Manage the content production from the social media team for both weekly purposes and from our bigger campaign and sub campaign shoot moments. This includes creating the ideas with the social media executive’s support, planning them and creating/editing and scheduling them
- Monitor and support international social media accounts to ensure content is on-brand and aligned with the UK
- Assist with community management and the delivery of UGC, monitoring comments on posts, replying and reacting to anything in a timely manner and in a brand recognisable tone of voice
- Support in the cross-channel marketing planning process to ensure that social content is in line with wider marketing communications execution and our customer hears a consistent message
- Work on the development and delivery of a brand Influencer programme that sits alongside our affiliate programme and in tandem with our PR objectives and with our PR team
- Manage the constant review of our content and the development of this striving to be elevated and in line with our business and brand strategy
- Attend and capture content from photo shoots and events for both B2C and B2B purposes
- Manage and develop social marketing executive and and marketing intern
- Work closely with buying team and buying director to ensure social strategy is aligned with both product strategy and supports tactical needs
- Responsible for Social Media budget and tracking
- Monitor the channels at weekends to ensure that comments are managed in a timely way and that reshares of relevant stories are executed
EXPERIENCE / SKILLS REQUIRED:
- Minimum 3 years’ social and content experience ideally in fashion
- Excellent working knowledge and understanding of all social media platforms
- Working knowledge of content management tools
- Proven experience of creating social media content and writing accompanying copy (Instagram/ Stories is the priority)
- Passionate about fashion, influencers and popular culture generally
- A creative eye and attention to detail with some experience briefing marketing creative or managing projects preferred
- Excellent organisational and time management skills
- Familiar with programmes such as Photoshop to create content. Graphic design/ photography/ video production experience a bonus but not mandatory
- A real team player with strong people skills and the ability to quickly forge great working relationships both internally and externally
- Works well in a fast-paced commercial environment, dealing well with tight deadlines
- A problem solver who uses their initiative to find solutions
- Self-motivated, positive and easy-going
About the perks
- Blended working – spreading your time across our office and remote working
- Brand new sustainable office in bustling West London (near Westfield)
- Friendly and open culture with flat structures allowing plenty of opportunity for development.
- Company growth and opportunity; Dune is opening new stores and channels and evolving all the time
- Open-minded company, welcoming thoughts and ideas to be shared
- Working with charitable organisations to help raise funds and give something back. Our current charity partner is Mental Health UK.
- 60% employee discount on Dune products – what’s not to love!
- 25 days holiday (plus the bank holidays)
- Cycle2work
- Company pension scheme
- Life assurance for all team members
- 3.00 p.m. finish every pay day Friday!
- Team socials and drinks – we like to have fun!
- Access to our employee assistance programme, retailTRUST, who provide loads of resources to support with wellbeing and personal development offer free counselling legal advice and financial guidance.
- Our own Wellbeing Allies – there to talk when you need them.
What happens next?
We will take a good look at your application and if we don’t feel we are right for you, we’ll make sure we let you know but sadly we are not able to give tailored feedback.
If we are excited to find out more about you, we will give you a call and arrange to talk.
A few things that might help:
- Research the brand, the role, your interviewer on LinkedIn; browse our website; and visit a store if you can
- Make sure you have plenty of examples to show off all your amazing skills and experience relevant to this role
Seniority level
Employment type
Job function
Job function
Marketing and Public RelationsIndustries
Retail and Retail Apparel and Fashion
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