Brand Manager – McDelivery & Digital Value

Brand Manager – McDelivery & Digital Value

Join to apply for the Brand Manager – McDelivery & Digital Value role at McDonald's

McDonald’s has operated in the UK since 1974 and currently runs over 1500 restaurants across the UK and Ireland, serving nearly four million customers daily. McDonald’s is one of the UK’s largest private sector employers, with over 170,000 staff.

Hybrid Working

This role is based in our East Finchley office, with a hybrid model of 3 days in the office and 2 days remote.

We seek a strategic Brand Manager to lead our delivery and digital value initiatives across McDonald's UK & Ireland. This is a fantastic opportunity to influence consumer experience, drive McDelivery growth, and lead digital value projects within a highly regarded marketing team.

What You’ll Be Doing:

1. Develop and implement a long-term McDelivery & Digital Value strategy with clear KPIs.
2. Collaborate with agency partners to lead multi-channel marketing campaigns.
3. Utilize consumer insights for data-driven marketing decisions.
4. Manage budgets, timelines, and the execution of impactful marketing initiatives.
5. Partner with senior stakeholders, franchisees, and third-party operators to ensure success.
6. Demonstrate expertise in McDelivery and Digital Value.
7. Lead and mentor direct reports, nurturing future marketing talent.

What You’ll Need:

1. Experience in brand marketing as a Brand Manager or a senior Assistant Brand Manager ready for the next step.
2. Proven ability to plan and execute multi-channel marketing campaigns.
3. Experience managing budgets and leading projects.
4. Strong organizational skills and ability to thrive in a fast-paced environment with multiple projects.
5. A proactive, growth-oriented mindset focused on innovation.
6. Proficiency in Microsoft Excel and PowerPoint.
7. Passion for digital innovation and delivery.

What You’ll Get:

• Access to industry-leading training and career development.
• A collaborative, inclusive culture where ideas are valued.
• Competitive salary plus bonus, cash allowance, free parking, free lunch, and gym access.
• Hybrid working with a mix of office and remote work.

Additional Information

Company Vision and Culture

Our global vision is to build a better McDonald’s. In the UK & Ireland, we aim to be the most loved restaurant company.

Our culture shapes everything we do, from interactions with colleagues and customers to interactions with franchisees and suppliers. It motivates us to attract and retain talented individuals and creates a positive, energizing work environment.

Our values—Serve, Inclusion, Integrity, and Community—drive our culture and decisions. We prioritize putting customers and people first, embracing diversity, doing the right thing, and being good neighbors.

We are committed to creating an inclusive environment where everyone can be their authentic self. We actively promote diversity and do not tolerate inequality, injustice, or discrimination. As a large employer, we also focus on community engagement, skill development, and fostering aspirations.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Restaurants

#J-18808-Ljbffr