Sales Strategy Director – Retail

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We have partnered with a renowned UK Headquartered Investment firm in supporting their search for a Sales Strategy Director. This pivotal role shapes and delivers the retail fundraising and distribution strategy, working closely with senior leaders and cross-functional teams. You will ensure products, propositions and market activity align with adviser needs, regulatory requirements and growth objectives. Responsibilities include distribution strategy development, product enhancement, go-to-market planning, sales enablement and digital capability improvement. This is a high-impact opportunity to influence business growth, support advisers and clients, and help deliver innovative, trusted financial solutions.

Key Responsibilities

  • Contribute to the annual fundraising and distribution plan.
  • Prepare analysis and insight on distribution channels, flows and adviser relationships.
  • Support agreement of strategic product placement and alignment with target markets.
  • Track the sales budget and key commercial performance metrics.
  • Support identification of new product opportunities and enhancements informed by adviser, and customer insight.
  • Coordinate activities at the point of product launch, ensuring documentation, processes and internal communications are in place.
  • Support Product and Investment teams to shape and maintain product roadmaps.
  • Translate product initiatives into clear actions, timelines and stakeholder responsibilities.
  • Track roadmap progress and highlight risks, issues or dependencies.

Required Skillset

  • Knowledge of adviser distribution channels and retail fundraising dynamics. This would not be suitable for somebody with the majority of their experience in the Institutional space
  • Strong commercial acumen with the ability to interpret market insights and translate them into actionable strategies.
  • Experience in a product, proposition, strategy or distribution role within financial services.
  • Excellent written and verbal communication skills, with proven ability to create clear, compliant product messaging.
  • Strong analytical skills and confidence using data to support decision-making.
  • Proven ability to work collaboratively and influence stakeholders across teams.
  • Strong organisational skills with the ability to manage multiple workstreams simultaneously.

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Company: William Blake Group
Apply for the Sales Strategy Director – Retail
Location: London
Job Description:

We have partnered with a renowned UK Headquartered Investment firm in supporting their search for a Sales Strategy Director. This pivotal role shapes and delivers the retail fundraising and distribution strategy, working closely with senior leaders and cross-functional teams. You will ensure products, propositions and market activity align with adviser needs, regulatory requirements and growth objectives. Responsibilities include distribution strategy development, product enhancement, go-to-market planning, sales enablement and digital capability improvement. This is a high-impact opportunity to influence business growth, support advisers and clients, and help deliver innovative, trusted financial solutions.

Key Responsibilities

  • Contribute to the annual fundraising and distribution plan.
  • Prepare analysis and insight on distribution channels, flows and adviser relationships.
  • Support agreement of strategic product placement and alignment with target markets.
  • Track the sales budget and key commercial performance metrics.
  • Support identification of new product opportunities and enhancements informed by adviser, and customer insight.
  • Coordinate activities at the point of product launch, ensuring documentation, processes and internal communications are in place.
  • Support Product and Investment teams to shape and maintain product roadmaps.
  • Translate product initiatives into clear actions, timelines and stakeholder responsibilities.
  • Track roadmap progress and highlight risks, issues or dependencies.

Required Skillset

  • Knowledge of adviser distribution channels and retail fundraising dynamics. This would not be suitable for somebody with the majority of their experience in the Institutional space
  • Strong commercial acumen with the ability to interpret market insights and translate them into actionable strategies.
  • Experience in a product, proposition, strategy or distribution role within financial services.
  • Excellent written and verbal communication skills, with proven ability to create clear, compliant product messaging.
  • Strong analytical skills and confidence using data to support decision-making.
  • Proven ability to work collaboratively and influence stakeholders across teams.
  • Strong organisational skills with the ability to manage multiple workstreams simultaneously.

#J-18808-Ljbffr…

Posted: April 11th, 2026