Senior Local Marketing Manager

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Hybrid role with occasional travel to our practices across the UK and monthly meetings in Bristol/London/Manchester

The Role

The Senior Local Marketing Manager at Bupa Dental Care drives and executes local marketing initiatives across our dental practices, aligning marketing activity with commercial objectives to identify growth opportunities and deliver consistent, organic growth.

Working closely with Operations, the wider marketing team and key stakeholders, the role ensures practice-level marketing is effective, cohesive and tailored to local needs, while advocating for practices and ensuring they have the support to succeed.

The role leads a regional, multi-channel team of six Local Marketing Managers, fostering collaboration across the marketing function and the wider Bupa organisation.

At Bupa Dental Care, our culture is built on being brave, caring and responsible, offering a supportive, inclusive environment, flexible working and a strong focus on development and wellbeing.

Responsibilities

• Develop and deliver local marketing strategies that drive patient acquisition, retention and organic growth across the dental practice portfolio.
• Lead and manage a regional, multi-channel marketing team, fostering a collaborative, high-performance culture aligned to business goals.
• Partner closely with Operations to ensure local marketing activity aligns with commercial objectives and individual practice needs.
• Identify and capitalise on growth opportunities across the practice network to enhance overall business performance.
• Act as a key stakeholder for practices, working with Practice Managers, Area Managers and Regional Directors to address local marketing needs.
• Ensure consistent brand messaging and integration of local activity with wider marketing strategies and campaigns.
• Monitor and optimise marketing performance using data and insights, managing budgets to maximise ROI.
• Design and deliver scalable local marketing toolkits and initiatives that enable practices to implement high-impact activity efficiently.

Key Skills/Experience

• Degree in Marketing, Business, or equivalent practical experience.
• Significant marketing experience, including leadership of local or regional marketing activity within a multi-site service or retail environment.
• Proven ability to develop and deliver marketing strategies that drive growth and strengthen brand visibility.
• Strong experience leading and managing a large, multi-channel marketing team, fostering a high-performance, collaborative culture.
• Confident using marketing performance data and insights to optimise activity and inform strategy.
• Experience in healthcare or dental care is advantageous but not essential.
• Comfortable operating in a fast-paced, complex environment supporting a large practice or location network.

The benefits here are industry-leading, and we’ll be able to tell you more about them in the process (or jump to the benefits and rewards page on our careers site for a flavour). But here’s a snapshot:

• 25 days holiday, plus the option to buy more.
• Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
• Health Trust - our bespoke employee private healthcare plan, providing healthcare cover with no medical underwriting for colleagues and their families.
• Access to remote GP and nurse services, physiotherapy, and mental health support.
• MyHealthcare Allowance, an annual allowance which is redeemable against a menu of Bupa healthcare products.
• Early access to your earned wages through Wagestream.
• Cycle to work scheme.
• And many more, just ask…

If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you!

To find out more about working with us, find us on LinkedIn, Facebook and Instagram.

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring you are treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.

Bupa Dental Care is an equal opportunities employer.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Business Development

Industries

• Medical Practices, Hospitals and Health Care, and Retail Health and Personal Care Products

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