Direct message the job poster from PerfectTed
Reports to: Head of Marketing
Works With: Founders, Marketing, E-commerce & Marketplace, Sales, Finance, Agencies
Eligibility: Full right to work in the UK
About PerfectTed
PerfectTed is on a mission to spread positive energy and help people feel their best—energised, focused, and ready to take on the day, without compromise. We’re the UK’s fastest-growing energy drink brand and Europe’s leading matcha company, redefining what energy should feel like: no crashes, no junk—just matcha’s clean caffeine to fuel your best self.
Inspired by co-founder Marisa’s journey with ADHD, anxiety, and burnout, PerfectTed was built to offer a better way to power through life—with calm focus, not chaos. Join our founder-led team as we scale the next household name in energy.
At PerfectTed, we believe in PRICE—our core virtues that shape everything we do:
Progress – We embrace growth, learning, and continuous improvement.
Resilience – Challenges don’t stop us; they push us to be better.
Intensity – We move fast and execute with passion and purpose.
Consistency – Greatness comes from showing up every day.
Entrepreneurialism – We take ownership, think outside the box, and find solutions.
Role Overview
We’re hiring a data-driven Digital Marketing Manager to own performance and owned channels end-to-end. You’ll plan and execute cross-channel growth programs—covering paid & performance and owned & SEO/content—and turn insights into scale. You’ll bring a rigorous testing mindset, clear reporting, and a commercial approach to budget and efficiency. This role suits a growth marketer with 5+ years’ experience in high growth businesses, who’s analytical, creative, and comfortable moving fast in a founder-led brand.
Key Responsibilities (5 areas)
Growth Strategy & Paid/Performance Channels
- Own the full portfolio of paid/performance channels: paid social, search/PPC & Shopping, display/video (incl. YouTube/programmatic), affiliates/creator-whitelisting, and retail media.
- Build a structured experimentation roadmap (audience, creative, bidding, landing pages) with clear hypotheses and success criteria.
- Manage budgets, pacing and efficiency across the funnel (awareness → consideration → conversion → retention).
Owned Channels & Lifecycle (CRM)
- Lead email/SMS (Klaviyo), onsite messaging, and push: segmentation, personalisation, deliverability, automations and A/B testing.
- Orchestrate journeys and campaigns that drive first purchase, repeat, subscription and LTV; maintain a high-tempo campaign/calendar.
- Own search strategy across technical, on-page and content SEO—and prepare for AI-era search (AI Overviews/answer engines, LLM discovery/ChatGPT).
- Implement structured data and E-E-A-T best practices; brief content that serves search intent and assists conversion across the funnel.
- Partner with Content to produce/repurpose assets that compound organic reach and performance.
Analytics, Attribution & Forecasting
- Define KPIs and build performance dashboards; maintain clean tracking (GA4, UTMs, pixels/conversions, Looker Studio).
- Build forecasts and scenario models.
- Manage a wide-ranging group of agencies and freelancers (performance, analytics, affiliates).
- Write clear briefs, SOWs and targets.
- Align cross-functionally with E-commerce/Marketplace (CRO, landing pages, retail media) and Content (creative supply).
Requirements
Must-Haves
- 5–6 years in digital/growth marketing for consumer brands.
- Experience across paid marketing channels, including Meta Ads, Google Ads (Search/Shopping/Video) and others (display/video, paid social, affiliates, retail media).
- SEO & content knowledge: technical, on-page and content SEO; ability to brief content that ranks and converts; awareness of AI-driven search/answer engines.
- Proficient with data/measurement & presentation tools: GA4, Looker Studio, Excel/Sheets.
- Commercial and analytical mindset with excellent communication, project management, and stakeholder management.
Nice-to-Haves
- Experience with TikTok Shop.
- Experience with Amazon Ads/retail media.
What We Offer
- Competitive salary + EMI options
- Stunning Shoreditch office shared with inspiring talent
Seniority level
Employment type
Job function
- Marketing
- Industries
- Food and Beverage Services
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