Overview
Digital Marketing Executive (Automation) — Full Time
Our client is a leading provider of cloud communications solutions. They help businesses across the globe to enhance their customer engagement and experience.
Responsibilities
Marketing Automation
- Manage the company’s Marketing Automation platform (Adobe Marketo).
- Maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes.
- Build and send attractive, relevant, and engaging targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel.
- Build and optimise automated outbound email delivery programmes to ensure regular communications with relevant segments.
- Test and analyse variations in design, wording, subject lines, etc., for continual optimisation of KPIs.
- Update the marketing database and CRM as required.
- Develop KPIs that provide meaningful analysis of performance.
MQL Nurture and Handover
- Oversee the process of qualifying high-quality Marketing Qualified Leads.
- Oversee the handover of Marketing Qualified Leads to the Sales teams and apply feedback from Sales to digital marketing activities.
- Report on MQL generation to Senior Leadership Team and calculate contribution of Marketing activities to pipeline values.
Marketing Support
- Support campaign work across international marketplaces as required.
- Support brand and communications activities, e.g. PR, web and video projects.
- Contribute to internal communications and events to promote our culture.
- Support the sales department with a range of targeted collateral, campaigns and presentation preparation.
- Build positive relationships with other departments to support effective lead generation and content creation.
About you
- Experience with Enterprise-level Marketing Automation platforms, e.g. Adobe Marketo, Oracle Eloqua, or Salesforce Pardot.
- Proven experience in developing and nurturing leads sourced through marketing campaigns.
- Proven experience in delivering external and internal communications.
- Experience of analysing campaign data to provide meaningful insights.
- Experience of running marketing campaigns, including digital.
- Highly creative.
- Good written and spoken communication, able to articulate technical concepts in straightforward language.
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