Join to apply for the Social Media Manager role at Omaze UK
Reports to: Social Lead
Office Policy: 3 days in person, 2 days at home each week
Contract type: Permanent, full time
Who We Are:
As one of the fastest growing companies in the UK, Omaze redefines how a for-profit business can make a meaningful social impact. Omaze has raised over £80 million for charities and created close to 40 millionaires through its life-changing house and prize draws. We work with charities such as British Heart Foundation, Comic Relief, Alzheimer’s Research UK, and RSPCA, and have partnered with ambassadors including David Beckham and Brian Cox. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale. Visit Omaze.co.uk to learn more about our mission.
Why You’ll Love Working at Omaze:
- Growth: Omaze is one of the fastest-growing companies in the world.
- Impact: Join a team dedicated to creating a ripple effect of good.
- Pioneering: Be part of something no one has done before.
- Culture: We work hard, grow together, and spread joy along the way.
About The Job
The Social Media Manager (Brand) is responsible for leading Omaze’s brand and storytelling content across all social channels. This role focuses on bringing the Omaze mission, partnerships, team, and impact to life through platform-native content that drives emotional connection, builds brand equity, and supports long-term audience engagement.
This position sits at the heart of the Social & Community team and shapes the tone, narrative, and public-facing identity of Omaze on Instagram, TikTok, YouTube, LinkedIn, and Meta. The role works with internal brand and creative teams and external content partners to deliver compelling storytelling aligned with a brand preparing for global scale.
What You’ll Be Doing
- Lead the planning, development, and execution of storytelling-led content that reflects Omaze’s brand values and mission.
- Guide the brand narrative across social, highlighting charity partnerships, ambassador relationships, team culture, and community impact.
- Develop platform-specific content strategies for TikTok, Instagram Reels, Facebook Stories, YouTube Shorts, and LinkedIn.
- Brief and collaborate with the Content Creator (Brand) to develop social-first creative in formats such as short-form video, BTS, interviews, and cause-led narratives.
- Work with the Community Engagement team to incorporate sentiment analysis and audience feedback into content planning.
- Collaborate with production partners and freelance creators to capture high-quality storytelling assets.
- Ensure tone of voice and messaging are consistent across platforms and aligned with Omaze’s brand positioning.
- Report on engagement, sentiment, and audience growth, using data to refine formats and strategy.
- Align with the Social Media Manager (Houses) for a cohesive content calendar.
- Manage content timelines and cross-functional approvals with the Content Project Manager, Legal, CX, and Copy teams.
- Demonstrable experience managing brand storytelling on social for a purpose-led or consumer-facing organisation.
- Deep understanding of content strategy and audience behaviours across TikTok, Instagram, YouTube, and LinkedIn.
- Strong creative judgement to shape brand voice and develop narrative content that resonates emotionally.
- Confident briefing and collaborating with in-house creators, editors, and external production teams.
- Comfortable managing calendars, workflows, and cross-team collaboration in a fast-paced environment.
- Brings a culturally aware, insight-led approach to content creation and storytelling.
- Passionate about social’s role in building brand, community, and mission impact.
Diversity and Inclusion
We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work to ensure every Omaze employee can bring their authentic self to work at all times.
What’s In It For You
- Generous stock options scheme
- 30 days annual leave PLUS Bank Holidays
- Annual office closure between Christmas Day and New Year’s Day
- Private medical and dental insurance
- 9% employer pension contributions, when you contribute at least 2%
- £1,200 learning and development budget each year for courses, conferences and memberships
- Personal equipment budget to work from home
- Enhanced family leave policies
- Life assurance of 4x your salary
Our hiring process may vary between roles, particularly for technical roles. Standard steps typically include:
- Screening call with an in-house Talent Lead
- First stage interview with the Hiring Manager
- On-site second stage interview with key stakeholders
- Final stage interview with an executive
- Average hiring process duration: 2-3 weeks after initial screening
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