Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.
The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.
The team & role
We’re seeking a passionate, visionary Creative Director to own and build the visual foundation of LTX end-to-end. This role is about defining a clear, scalable visual system for the company and ensuring it is consistently expressed across product, brand, research, and storytelling.
This is a highly cross-functional role: you’ll work closely with product, research, engineering, marketing, and leadership to align the entire organization around a shared visual language. A core part of the role is shaping and evolving the visual identity of the LTX-2 model itself — how it looks, feels, and is visually represented to developers, partners, and the broader ecosystem.
The ideal candidate combines deep graphic design expertise with strong systems thinking and technical curiosity — someone who can translate complex AI technology into a cohesive, recognizable, and inspiring visual identity that scales with the company.
What you will be doing
- Define, build, and maintain clear visual guidelines for LTX — including brand principles, visual systems, and design standards that can scale across teams, products, and use cases.
- Own the visual identity of the LTX-2 model, shaping how the model is visually expressed across documentation, demos, product surfaces, partnerships, and storytelling.
- Lead the creative direction and visual language across product, brand, research communication, and marketing, ensuring consistency and clarity across all touchpoints.
- Work in close partnership with product, research, engineering, and marketing teams to embed the visual system deeply into how the company operates — not as an external layer, but as a shared language.
- Translate complex technical concepts and AI capabilities into clear, expressive visual narratives that make the technology accessible and inspiring.
- Stay hands‑on: design, prototype, and iterate on key visuals, setting a high bar for craft and execution.
- Build, mentor, and inspire a multidisciplinary creative team, while also empowering non‑design teams through strong guidelines and frameworks.
- Collaborate with company leadership to ensure the visual identity supports long‑term product strategy, positioning, and brand growth.
Your skills and experience
- You are an experienced creative leader with 8+ years of hands‑on design experience, shaping visual identity and creative direction across digital products, platforms, or technology‑driven brands.
- You think systemically — with proven experience building visual guidelines, brand systems, and scalable design frameworks that enable consistency across large, cross‑functional organizations.
- You bring deep hands‑on design expertise and strong creative judgment — you are first and foremost a designer who leads through craft, not just a creative manager.
- You are comfortable working across the entire company, influencing product, research, engineering, marketing, and leadership through clear, confident visual direction.
- You have experience owning and managing wide design operations — including processes, workflows, standards, and collaboration models that allow design to scale without losing quality.
- You are technically fluent and creatively curious, with a strong interest in the intersection of design, AI, and emerging technologies. You can translate complex technical capabilities into expressive and coherent visual systems.
- You understand how generative AI and creative technology are reshaping visual design and have worked hands‑on with modern design, production, and AI‑powered tools.
- You are a collaborative partner and clear communicator, able to align diverse stakeholders around a shared visual language and creative vision.
- You lead by doing — setting a high bar for visual excellence and inspiring others through example.
- Proficient in Figma, Adobe Creative Suite, and modern AI and 3D design tools.
This role requires deep, hands‑on design experience and proven ownership of wide design operations. Candidates whose background is primarily in marketing execution or campaign management, without a strong foundation in visual design systems, craft, and scalable design operations, will not be a good fit.
We are looking for an experienced designer who leads through design, builds visual frameworks, establishes and runs effective design operations, and sets a consistently high creative bar across the organization.
Why Lightricks
- Join a company where creativity is the core of our mission - not a department. At Lightricks, the role of Creative Director carries unique weight and meaning, shaping how innovation itself is expressed.
- Shape the creative identity of one of the most ambitious AI companies redefining how visual creation comes to life.
- Collaborate with visionary minds across design, research, and technology - working at the intersection of creativity and innovation.
- Contribute to LTX-2 and future‑generation creative models that expand the boundaries of what’s visually and technically possible.
- Expected salary range is 225,000‑270,000$ annually. Actual compensation will vary based on a candidate’s qualifications, experience, and other relevant factors.
- Stock options.
- Health/dental/vision with majority of premiums paid by the company.
- 401k with company match (up to 4%).
- $3,000 per year provided for lunch.
- $1,000 Yearly Learning, Development, and Wellness budget.
- Work from home stipend.
- 21 Days of PTO.
- Birthdays off! Take a free day off during your birthday month to celebrate.
- Talented teammates and a strong work culture supporting a healthy work‑life balance.
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