Overview
Our client is looking for a proactive and creative Digital Marketing Executive to support and drive their online marketing activity. This role will play a key part in driving online customer acquisition through strategic content creation, SEO, website management, paid advertising campaigns, and coordination with an external SEO agency.
The ideal candidate will be hands-on, data-driven and passionate about digital marketing trends, with a strong desire to learn and grow within a fast-paced environment. They will be responsible for creating compelling, keyword-optimised content across multiple platforms and managing Google Ads campaigns to deliver measurable results.
Key Responsibilities
- Plan, execute, and optimise digital marketing campaigns across email, social media, paid media, and website channels
- Create, write, and publish engaging, SEO-optimised blog and website content that educates and informs target audiences
- Manage and regularly update a WordPress website, ensuring content is fresh, user-friendly, and optimised for performance
- Support and deliver SEO activity, including keyword research, on-page optimisation, and implementation of recommendations from an external SEO agency
- Act as the primary point of contact for the external SEO agency, providing content, implementing guidance, and reporting on progress
- Develop, manage, and optimise Google Ads and PPC campaigns, monitoring performance, controlling spend, and maximising ROI
- Conduct keyword research to identify high-intent search terms and shape content and campaign strategies
- Manage and deliver email marketing campaigns and newsletters, including list management, content creation, design, and performance tracking
- Monitor, analyse, and report on digital performance using tools such as Google Analytics, Search Console, and advertising platform insights
- Prepare regular reports on traffic, conversions, acquisition costs, and SEO performance
- Work closely with the internal social media executive, to ensure consistent messaging and coordinated campaign launches
- Stay up to date with digital marketing trends, tools, and best practices
- Ensure brand consistency across all digital channels and compliance with relevant regulatory and professional standards
Required Skills & Experience
- Previous experience in a digital marketing role (or relevant internship/placement)
- Understanding of key digital marketing channels including social media, email, SEO, and paid advertising
- Experience using analytics tools such as Google Analytics, Meta Ads Manager, or similar platforms
- Experience designing and writing email newsletters using platforms such as Omnisend, Klaviyo, or similar is essential.
- Strong written communication and content creation skills
- Highly organised with strong attention to detail
- Ability to manage multiple projects and deadlines simultaneously
- Knowledge of B2C digital marketing strategies
Personal Attributes
- Creative and enthusiastic with a positive, can-do attitude
- Analytical mindset with a focus on performance and results
- Willingness to learn and develop new skills
- Strong team player with the ability to work independently
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.
Would you like to discuss this job further?
Speak to our recruitment advisors: 01483 414719
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