Overview
Wyke is ‘England’s Cheddar Maker’ as the UK’s largest independent cheese producer and a leader in sustainable farming and renewable energy. With a heritage rooted in Somerset and a commitment to leaving the land better than we found it, we blend tradition with innovation to produce award-winning Cheddar and butter enjoyed around the world. At Wyke, we do things the ‘Wyke Way’: taking the time to do things properly, keeping the craft sacred, obsessing over every detail, and always giving back more than we take. It’s about pride in our work, care for our community and countryside, and a commitment to leaving a legacy for future generations.
Role Overview
We are seeking a creative and proactive Digital Marketing Executive to join our small, hands-on marketing team. You’ll manage and grow our digital presence across multiple channels, translating brand values into engaging content and campaigns that drive awareness, engagement, and conversion. With a strong sense of initiative and attention to detail, you’ll contribute ideas, collaborate effectively, and support a range of tasks to help move the brand forward in a purpose-led business.
Key Responsibilities
- Develop and implement integrated digital marketing strategies aligned with business and brand goals, while staying current with evolving trends, tools, and best practices.
- Manage and optimise campaigns across social media, email, and paid advertising platforms (Meta, Google Ads).
- Create, schedule, and publish engaging content across social channels and digital platforms.
- Monitor, respond to, and engage with followers and community comments.
- Track performance metrics and prepare regular reports on engagement, reach, conversions, and ROI.
- Collaborate with the marketing team to support campaigns, product launches, and events.
- Manage paid advertising budgets and optimise for performance.
- Work with designers and content creators to produce high-quality visuals and videos.
- Monitor competitor activity and industry trends to identify opportunities.
Qualifications
- Degree in Marketing, Communications, Media, or related field.
- Proven experience in digital marketing or a similar role (1–3 years).
- Strong understanding of social media platforms, analytics tools, and digital marketing strategies.
- Excellent copywriting and verbal communication skills.
- Exceptionally organised and detail-oriented with the ability to manage multiple projects and meet deadlines.
- Experience with social media and email marketing tools (e.g., Hootsuite, Mailchimp).
- Knowledge of SEO, Google Analytics, and paid advertising platforms (Meta Business, Google Ads).
- Familiarity with CRM systems and marketing automation tools.
- Content creation – photographic, video and graphics.
- Experience in graphic design, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
Location, Start Date and Employment
Work Location: In person (hybrid opportunities down the line)
Reporting to: Brand Manager
Start date: January 2025
Job Type: Full-time
Benefits
- Company pension
- Cycle to work scheme
- Free parking
- On-site parking
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