Category Activation Lead – Hybrid Growth & Markets

Company: Imperial Brands PLC
Apply for the Category Activation Lead – Hybrid Growth & Markets
Location: Bristol
Job Description:

A global FMCG company is seeking a Category Activation Manager (Hybrid) to drive consumer acquisition and retention for the Heated Tobacco category. The role includes developing tailored activation plans, optimizing consumer journeys, and ensuring strategic alignment across markets. Strong collaboration skills and a data-driven approach are essential. Applicants will receive a comprehensive compensation package while contributing to a healthier future for consumers.#J-18808-Ljbffr…

Posted: April 11th, 2026