Overview
Revenue Operations (RevOps) Product Owner
Salary: £47,000 - £52,000 per annum (depending on experience)
Full time - 35 hours per week
Hybrid Working – Home Based/Princes Risborough
We’re Association for Project Management (APM). We’re a professional membership organisation that sets the standards for the project profession. As a registered charity, we reinvest our surplus for the benefit of our members and the profession. We deliver education and develop qualifications. We conduct research and provide knowledge and resources. We run events and share best practice. We give people the opportunity to connect and provide community for our individual members and corporate partners, wherever they are. Above all, when doing so makes a difference, we challenge the status quo.
We have an exciting new opportunity for a Revenue Operations Product Owner to join our Digital team.
Role purpose
As a Revenue Operations (RevOps) Product Owner within APM’s Digital Team, you will lead the ongoing implementation and evolution of Salesforce Marketing Cloud and related tools to drive lead generation, conversion and ultimately revenue growth for APM. You will be responsible for our lead capture and conversion capability, working closely with our Marketing and Sales teams to translate sales and marketing strategies into scalable technical solutions that align with APM’s customer engagement, retention and business strategy. You will collaborate across departments to define and optimise data-driven lead journeys to support domestic and international growth. You will also support other users of Marketing Cloud at APM as their knowledge grows on use of the platform and be responsible for management of customer data segmentation and integration.
Responsibilities
- Lead the ongoing implementation and evolution of Salesforce Marketing Cloud and related tools to drive lead generation, conversion and revenue growth.
- Capture and convert leads by translating sales and marketing strategies into scalable technical solutions.
- Collaborate with Marketing and Sales teams to optimise customer engagement, retention and business strategy.
- Define and optimise data-driven lead journeys to support domestic and international growth.
- Support other users of Marketing Cloud and manage customer data segmentation and integration.
Qualifications
- A Degree in a Business, Digital Media, or Computer Science, or demonstrable (3-5 year) equivalent career history and experience working as a technical product owner; designing and delivering lead generation and conversion capabilities.
Experience
- (2yrs +) hands-on experience with SFMC configuration, automation, segmentation, and journey building.
- Customer data platforms (CDPs), segmentation logic, and lead scoring model creation.
- Experience in aligning sales and marketing teams to drive revenue growth.
- Experience in developing and implementing RevOps strategies and processes.
- Ability to support campaign execution with data-driven targeting and content alignment
- Familiarity with SF Mobile Studio messaging strategies and integration
- Conversion funnel design and execution
- Business process analysis and design
- Lead Journey analysis and conversion strategy delivery
- Broad understanding of digital channels and engagement technologies
- Working with stakeholders at all levels of an organisation
- Knowledge of RevOps principles and best practices
- Proficiency in managing and segmenting data: SQL querying and manipulating data within Marketing Cloud; working with large datasets and complex segmentation
- Knowledge of working in Agile environments, participating in sprint planning, retrospectives, and backlog grooming
Skills
- Strong skills in building segmentation logic, and lead scoring models
- Ability to drive alignment and collaboration across teams to help them achieve revenue goals
- Critical thinking, analytical, technical problem-solving skills
- Ability to create reports and dashboards for management reporting
- Translating business goals into technical requirements
- Workshop preparation and facilitation
- High quality verbal and written presentation skills suitable for all levels of the organisation
- Stakeholder management
- Ability to multi-task across a range of projects
- Ability to find tangible solutions to complex issues and translate clearly in non-technical terms
- Proficient user of Microsoft Office applications
Benefits
- 25 days holiday (excluding public holidays). Increases after four years’ service.
- Private healthcare and dental cover after probation; APM pays the premium.
- Pension scheme offered in line with auto-enrolment with up to 8% contribution from APM.
- Life assurance at four times the salary.
- Salary sacrifice schemes – pension, cycle to work, additional annual leave (up to 10 days).
- Free parking on site.
- Employee Assistance Programme.
- Performance Related Pay (PRP) scheme; discretionary bonus based on individual and organisational performance.
- One paid volunteering day per year.
- Hybrid/flexible working options with requirement to come into the office 4 days per month.
How to apply
If you are interested in this opportunity and feel you have the necessary attributes, skills and expertise for the role, please send your CV and covering letter to e-mail: recruitment@apm.org.uk
We reserve the right to close the vacancy once we have received sufficient applications, so please submit your application as early as possible.
At APM we are open to discussing flexible working arrangements and reasonable adjustments; please reach out to discuss further.
Main benefits at APM:
We’re unlocking community knowledge in a new way. We are committed to diversity and inclusion and a supportive, collaborative working environment.
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