UX/UI Designer

Role Overview

As our UX/UI Designer, you'll play a pivotal role in shaping user experiences across Vision Direct, Lensbest and Lenstore. You'll combine creativity, technical expertise, and data‑driven insights to design and optimise user journeys that drive acquisition, conversion, and retention. This is your chance to influence digital strategy and deliver measurable impact in a fast‑paced, collaborative environment. This role is a hybrid role based in our High Street Kensington office in London.

Who are we?

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high‑quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray‑Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high‑quality vision care and best‑in‑class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and Vision Express), and leading e‑commerce platforms.

What you'll be doing

• Designing, prototyping, and validating optimised user journeys across multiple brands and markets.
• Leading A/B testing initiatives and leveraging insights to drive continuous improvement.
• Championing UX best practices throughout the product lifecycle, ensuring consistency and measurable impact.
• Collaborating with developers, product owners, and analysts in Agile sprints to deliver high‑quality solutions.
• Maintaining and evolving scalable UX frameworks to streamline workflows and enhance consistency.
• Creating responsive, accessible prototypes in Figma and embedding localisation and usability principles.
• Using AI‑driven tools to accelerate research and ideation, improving speed and quality.
• Translating user insights into design decisions that improve conversion, engagement, and revenue.

What you'll need

• Strong portfolio showcasing commercially focused UX/UI design for e‑commerce.
• Expertise in user‑centred design methodologies and tools (Figma).
• Collaborative mindset and excellent communication skills for cross‑functional teamwork.
• Data‑informed approach to design, balancing creativity with business impact.
• Strong attention to detail and ability to manage multiple projects effectively.

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